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“Seattle’s Top Hotels Ring in 2014 with Moët-Hennessy”  Date & Location:  12/31/2013 at The Four Seasons Hotel  Objective:  Provide guests with an.

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Presentation on theme: "“Seattle’s Top Hotels Ring in 2014 with Moët-Hennessy”  Date & Location:  12/31/2013 at The Four Seasons Hotel  Objective:  Provide guests with an."— Presentation transcript:

1 “Seattle’s Top Hotels Ring in 2014 with Moët-Hennessy”  Date & Location:  12/31/2013 at The Four Seasons Hotel  Objective:  Provide guests with an integrated champagne experience to celebrate the holiday  Expose the guest to beautiful displays of Veuve Clicquot throughout the property  Offer the guests an opportunity to enjoy various marques of Veuve Clicquot  Action:  Set up a pop-up lobby bar featuring VCP Yellow Label BTG and BTB for limo rides  Offer an exclusive tasting menu only experience in Art Restaurant featuring VCP Yellow Label, Rosé, Vintage 2004, and Demi- Sec  Upgrade the bar area into a VCP-themed lounge  Results:  Sold out all dinner reservations and filled the lounge to capacity  The entire property’s decorations were inspired by Madame Clicquot’s iconic yellow, and guests came dressed in style to ring in the New Year  Account brought in 7 cases of VCP for the evening Smitt Rojanasthien – West Region (WA)

2 “Seattle’s Top Hotels Ring in 2014 with Moët-Hennessy”  Date & Location:  12/31/2013 at the W Hotel  Objective:  Provide guests with a luxury experience to celebrate the holiday inclusive of Moët-Hennessy wines and spirits  Obtain cocktail placements leveraging the full spirits across the portfolio  Become the guests’ premier option to celebrate NYE  Action:  Redesign dining room into a VIP lounge with club furniture brought in from San Francisco  Offer a variety of Moët-Hennessy champagnes and cocktails on the bar and restaurant menu  Allowed guests access to prestige cuvees for in-room enjoyment along with VCP branded ice bucket  Results:  Sold out all VIP tables staged with Moët-Hennessy and Belvedere, and filled the lounge to capacity  Account revamped drinks menu to be almost exclusively Moët-Hennessy branded  Account brought in 8 cases of wine and 4 cases of spirits to complement their holiday level inventory for the evening, and shattered previous sales records Smitt Rojanasthien – West Region (WA)

3 Four Seasons – 4 marques with pairing menu W Hotel – 7 cocktail mentions, 11 wine marques


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