1. University of Asia and the Pacific

2. 1. UA&P Credo – IP-EVAW 2. UA&P Mission Statement - RICU 3. SMN Vision, Mission - BE 4. BSBA - LEADS

3. 1. We believe in:  Integral human development and  Professional competence for the common good, and we dedicate ourselves to  Excellence,  Values,  Academic serenity and  Wisdom.

4. Key Words:  Integral human development  Professional competence  Excellence,  Values,  Academic serenity and  Wisdom.

5. 1. The University of Asia and the Pacific (UA&P) shall always remain faithful to these foundational aims:  To pursue, through world-class research, an interdisciplinary synthesis of humanistic, professional, scientific, and technical knowledge, inspired by a Christian view of man and sense of life.

6.  To promote, in an atmosphere of freedom, the integral development of all the members of the University community in which they work, thereby helping build just and harmonious structures.  To create and spread a culture that strengthens the dignity of the human person and the unity of the family, and that promotes understanding and cooperation among persons of all races, beliefs, and social conditions.

7. Keywords: (RICU) Research Integral development Culture Unity

8.  To be the leading management and business school in the Asia-Pacific region.

9.  To offer degree and non-degree programs that will shape business leaders and entrepreneurs, imbued with ethical and moral values, a global perspective, and corporate social responsibility.

10. Key words: BE Business leaders Ethical and moral values

11.  The Bachelor of Science in Business Administration (BSBA)Program aims to develop the Management LEADS – management students with the following:  Leadership competence  Ethical sense  Analytical mind  Dynamic approach  Strategic Perspective

12.  Positioning Statement:  We are a university committed to whole-person education and development and academic innovation in service to society.

13.  Strategic theme:  Build a strong and distinctive UA&P brand.  Strategic goals:  1. Attract the kind and number of students and executives we want.

14.  Strategic goals:  2. Attract and retain the kind and number of faculty members and administrative staff we need.  3. Attract benefactors and institutional partners who can help us effectively carry out our education mission and achieve our institutional goals.

15.  Strategic goals:  4. Generate and deliver unique value to our stakeholders.