1. Copyright © Cengage Learning. All rights reserved. Fundamental Models of e-Business Business model –A group of common characteristics and methods of doing business to generate sales revenues and reduce expenses Business-to-Business (B2B) model –Firms that use the Internet to conduct business with other businesses Facilitating sales transactions between businesses Elicit bids and offers from suppliers and potential suppliers; learning about the customer’s rules and procedures. Cost savings: reduced labor to enter and track orders and reduced order entry errors 16 | 1

2. Copyright © Cengage Learning. All rights reserved. Fundamental Models of e-Business (cont’d) Business-to-Consumer (B2C) model –Firms that focus on conducting business with individual buyers –Success comes from understanding how the customer behaves online to build good customer relationships 16 | 2

3. Copyright © Cengage Learning. All rights reserved. Planning for a New Internet Business or Building an Online Presence for an Existing Business 16 | 3