1. Fundamentals of Web Design

2. Also known as a banner ad A form of advertising on the World Wide Web Intended to attract traffic to a website by linking to the site of the advertiser Constructed from an image—usually GIF or Flash Often employs animation, sound or video to maximize presence What is a Web Banner?

3. Usually designed in a high-aspect ratio -- tall and skinny Sometimes called a Skyscraper Ad Has more impact because it stays on the screen longer Costs more to post (usually 600 x 120) OR wide and short (usually 728 x 90) Costs less to post, but scrolls off the screen quickly Design

4. Typical Sizes

5. The orange ad in the upper right is 250x250 pixels. Ads this size or larger can be found within the text of articles in some cases. They act like magazine ads that break up the text to get more attention.

6. On this page you can see a narrow strip for Netscape at the top, a standard banner ad, a square AOL ad mid-page, and four smaller ads along the bottom.

7. On this page there is a round WSJ button up top along with ads for Casio, Ubid and Radio Shack along the side. At the bottom there are tiny ads for four money sites along with small ads for CareerBuilder.com and WSJ.com (even the advertising is sponsored!).

8. In Fireworks, use the states panel to create multiple images Use the frame delay to allow the viewer to “read” the image How to Create

9. State 1 State 2 State 3 Example

10. End Result

13. Twist and Fade Image Effect Silver Metallic Text Effect Beveled Edge Neon Text