1. Major Academic Plan (MAP) Why study marketing? The marketing department of a firm plays a pivotal role assisting management in adapting decisions and strategies to an ever-changing society. Eastern’s marketing curriculum includes market research, product planning, pricing decisions, advertising, sales promotion, and sales management. Career Opportunities The marketing program opens dynamic career possibilities in a broad spectrum of industries and services. Professional marketers are the link between a company and its customers. Business Program Advisors Karen MorleyJodi Strote Patterson 345349 Phase 1 Classroom Bldg Cheney CampusRiverpoint Campus, Spokane 509.359.6277509.828.1249 kmorley@ewu.edujstrote@ewu.edu Department Chair Dean Kiefer 363 Phase 1 Classroom Bldg Riverpoint Campus, Spokane 509.828-1206 dkiefer@ewu.edu Department Assistant 362 Phase 1 Classroom Bldg Riverpoint Campus, Spokane 509.828.1260 Sample Careers Sales Force Manager Market Research Analyst Promotions Manager Associate in Arts and Sciences BAB in Marketing (93-95 credits) Department of Management College of Business and Public Administration

2. Degree Requirements (AA-DTA) with Suggested Classes that Fulfill EWU Prerequisites/Requirements Required Courses for Undergraduate Students at EWU*  International Studies (4 quarter credit minimum) o GEO 150 Cultural Geography (5) o HIST 110 History of Modern East Asia (5) o JAPN& 221 Japanese IV (5) o PHIL 131 World Religions (5) o POLS& 203 International Relations (5) o POLS& 204 Comparative Government (5) o SOC& 201 Social Problems (5) COMMUNICATION (13 credits) ENGL& 101 English Composition I (5)ENGL 101 College Composition: Exposition and Argument (5) ENGL& 102 Composition II (5)ENGL 201 College Composition: Analysis/Research/Document (5) QUANTITATIVE/SYMBOLIC REASONING (5 credits) MATH 147 Finite Mathematics (5)MATH 200 Finite Mathematics (5) HUMANITIES (15 credits) Consult your advisor for course options. SOCIAL & BEHAVIORAL SCIENCES (15 credits) ECON& 201 Micro Economics (5)ECON 200 Microeconomics (5) ECON& 202 Macro Economics (5)ECON 201 Macroeconomics (5) MATHEMATICS & NATURAL SCIENCE (15 credits) Consult your advisor for course options. HEALTH & PHYSICAL EDUCATION (3 credits) Consult your advisor for course options. ELECTIVES (24 credits) ACCT& 201 Principles of Accounting I (5)ACCT 251 Principles of Financial Accounting (5) ACCT& 202 Principles of Accounting II (5) ACCT& 203 Principles of Accounting III (5)ACCT 252 Principles of Management Accounting (5) BUS& 201 Business LawACCT 261 Business Law (5)  Cultural Diversity (4 quarter credit minimum) o CMST 260 Multicultural Communication (5) o ENGL 160 Women’s Literature (5) o ENGL 180 Multicultural Literature (5) o HIST 107 Chicano History (5) o HIST 115 History of Modern Middle East (5) o HIST 116 History of Africa (5) o HIST117 History of India (5) o ICS 120 Survey of Hispanic Culture (5) o ICS 125 Survey of Native American Cultures (5) o ICS 130 Survey of Asian American Culture (5) o ICS 255 Race and Ethnic Relations (5) o SOC 160 Gender Studies (5) o WS 155 Women’s Cultural Heritage (5) o WS 160 Women in Literature and Art (5) Course(s) listed in the left column are those offered at your institution, course(s) listed in the right column are those that are equivalent at EWU. *It is recommended that these courses be completed at EWU for additional upper division coursework.