1. Bell work Go to the webpage, http://www.sports.swlearning.com/market ing/activities/ch05/lesson1.html Go to the webpage, http://www.sports.swlearning.com/market ing/activities/ch05/lesson1.html http://www.sports.swlearning.com/market ing/activities/ch05/lesson1.html http://www.sports.swlearning.com/market ing/activities/ch05/lesson1.html We are getting in more detail on public image and perception. This website is the main webpage for PR professionals. We are getting in more detail on public image and perception. This website is the main webpage for PR professionals. Complete the activity in Bell Work Complete the activity in Bell Work

2. Image Is Everything Public relations—the arm of marketing that concerns itself with creating a favorable public opinion for an individual or organization Public relations—the arm of marketing that concerns itself with creating a favorable public opinion for an individual or organization Famous athletes expected to be role models who portray a positive image Famous athletes expected to be role models who portray a positive image

3. Special Events Goodwill—a general willingness to work with or assist a person or organization based on a positive reputation or relationship Goodwill—a general willingness to work with or assist a person or organization based on a positive reputation or relationship

4. Athletes and Public Goodwill Sports heroes Sports heroes –Athletes support or create their own foundations and charities –Spokespersons –Raising funds and awareness

5. The Bigger Picture Sporting event locations needs an attractive presentation Sporting event locations needs an attractive presentation –Luxury boxes Businesses need to maintain a reputation for excellence Businesses need to maintain a reputation for excellence –Chick-Fil-A and Under Armour Athletes, events, and locations must maintain positive relationships with the community and with fans Athletes, events, and locations must maintain positive relationships with the community and with fans

6. Class Assignment- Endorse Me You will create am endorsement for yourself. You will do this in word You will create am endorsement for yourself. You will do this in word Pick a product that you love and act as the spokesperson. Pick a product that you love and act as the spokesperson. –You have already made yourself a successful athlete or entertainer. Now it is time to choose a product of your liking –You need to do this in a colorful manner and act as if it would be in a Magazine or on the internet. It needs to have a slogan and artwork and at least 2 phrases somewhere on the ad that says what the product offers or is all about. It needs to have a slogan and artwork and at least 2 phrases somewhere on the ad that says what the product offers or is all about. You will have a Word Document attached that you will write 8 sentences on what the product is and why you are a successful choice as an endorser. You need to make sure you write about why you are a good fit for the company. You will have a Word Document attached that you will write 8 sentences on what the product is and why you are a successful choice as an endorser. You need to make sure you write about why you are a good fit for the company.

13. Multiplayer- Click on Vbiz Click on Vbiz Click on “Compete Using Multiplayer” Click on “Compete Using Multiplayer” Click on “Join Existing Session” Click on “Join Existing Session” In “Enter Host Computer Name” type In “Enter Host Computer Name” type –10.146.23.74 In “Enter Session Name” type in In “Enter Session Name” type in –Wes, Alex, Jim, Greg, Philip, Paisley 3 rd 1 3 rd 1 –Ford, Jay, Brandon, Lander, Michael, Carson 3 rd 2 3 rd 2 –Sam, Madison, Trey, Tyler, Grey, Casey, Deontae 3 rd 3 3 rd 3 YOU MUST ENTER EXACT TEAM NAME! YOU MUST ENTER EXACT TEAM NAME!

14. Cont. In “Enter Team Name” enter what you want your team to be called In “Enter Team Name” enter what you want your team to be called –This must be school appropriate and no references to anything drug, gang, sexual, alcohol, etc. –Press OK Now, you need to pick your city, pick your color and press OK. Now, you need to pick your city, pick your color and press OK. I will not start the game for a little while. I will let you do your preseason moves for about 10 minutes. I will not start the game for a little while. I will let you do your preseason moves for about 10 minutes.