1. BASIC CONCEPTS IN RHETORIC

2. RHETORIC Forms of communication Includes writing, speaking, signs, symbols, non-verbals  ACTIVE or PASSIVE  SPECIFIC or GENERAL DISCOURSEPERSUASION

3. FORMS OF DISCOURSE

4. DEFINITIONS OF RHETORIC  Plato: Rhetoric is "the art of winning the soul by discourse.“  Aristotle: Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.“  Douglas Ehninger: Rhetoric is “that discipline which studies all of the ways in which men may influence each other's thinking and behavior through the strategic use of symbols.“  C. H. Knoblauch: "...rhetoric is the process of using language [and other forms of discourse] to organize experience and communicate it to others.  Charles Bazerman: “The study of how people use language and other symbols to realize human goals and carry out human activities... ultimately a practical study offering people great control over their symbolic activity.

5. THE RHETORICAL RELATIONSHIP Rhetorical Situation Rhetorical Devices / Strategies Rhetorical Discourse

6. RHETORICAL SITUATION  PURPOSE -Exigence/Intention  AUTHOR – Rhetor/Speaker  TEXT - Message  AUDIENCE  CONTEXT Purpose

7. RHETORICAL STRATEGIES / DEVICES TEXT / MESSAGE  How the rhetor manipulates the text/discourse to address the purpose, audience, and context.  Textual Strategies and Appeals