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Sports & Entertainment Marketing Mr. Bernstein Basic Measures of Business Success June 10, 2013.

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Presentation on theme: "Sports & Entertainment Marketing Mr. Bernstein Basic Measures of Business Success June 10, 2013."— Presentation transcript:

1 Sports & Entertainment Marketing Mr. Bernstein Basic Measures of Business Success June 10, 2013

2 Sports & Entertainment Marketing Mr. Bernstein 2 Income Statement Sales and Expenses Cash Flow Statement Balance Sheet

3 Sports & Entertainment Marketing Mr. Bernstein Accounting Systems Businesses and college athletic departments keep score GAAP: Generally Accepted Accounting Principles The Accounting Equation: Assets = Liabilities + Owner’s Equity Assets are anything of value (ie cash, equipment, accounts receivable) Liabilities are anything the business owes Owner’s Equity is the net worth of the business (Assets – Liabilities = Owner’s Equity) 3

4 Sports & Entertainment Marketing Mr. Bernstein 3 Primary Financial Statements Income Statement reports Profit/Loss Balance Sheet reports Assets & Liabilities Cash Flow Statement reports cash receipts and disbursements 4

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