1. Direct and indirect advertising What money gets spent in what ways and on what sources

2. Processes used by manufacturers and service providers to place their good or service in the public consciousness There are many different ways to market products Marketing tools often fall into the direct vs. indirect categories

3. DIRECT ADVERTISING IN THE MEDIA Common Direct Advertising techniques – Media ads Television Newspapers Radio Internet and emerging media

5. THE BREAKDOWN OF WHERE INTERNET ADVERTSING IS SPENT Search engines are the most likely source destinations for internet advertising dollars Companies market their sites based on traffic or hit levels

7. In 2007, online advertising in the US was larger than radio advertising for the first time Online advertising spending has doubled between 2006 and 2009

8. OTHER FORMS OF DIRECT ADVERTISING 1. Sponsorships, title sponsorships 2. Bus billboards 3. telemarketers 4. Promotional items 5. Clothing we pay for 6. magazines 7. flyers 8. vehicles 9. Traditional stationary billboards 10. Mascots, person on the street/sandwich boards 11. Coupons 12. Logos/banners 13. Blimps

9. INDIRECT ADVERTISING Often referred to as product placement advertising As you can see from the chart at right, a big tools used by reality television List of TV shows with the most instances of product placement (11/07- 11/08; Nielsen Media Research "The Biggest Loser" 6,248 "American Idol," 4,636 "Extreme Makeover: Home Edition," 3,371 "America's Toughest Jobs," 2,807 "One Tree Hill," 2,575 "Deal or No Deal," 2,292 "America's Next Top Model," 2,241 "Last Comic Standing," 1,993 "Kitchen Nightmares" 1,853 "Hell's Kitchen," 1,807

10. Movies will get payouts from companies to use their products, from soft drinks to vehicles, to power tools used in hit films

11. WHICH PRODUCTS USE PRODUCT PLACEMENT MOST Certain products are featured more than others. – Automobiles – consumer electronics and computers – Food and drink – Travel – Tobacco

12. WHAT IS VIRTUAL ADVERTISING As of 2007, a new trend is emerging in product placement, the development of capabilities that permit dynamic or switchable product placement. Previously post production tools have permitted one time insertion of new product placement images and billboard advertising, notable in televised at baseball and hockey games.

13. WHAT IS VIRTUAL ADVERTISING First generation virtual product placement has tended to be based upon sports arenas where the geometrical relationships of camera and the surface of the flat area onto which the billboard is projected, can be easily calculated. Second generation product placement or dynamic product placement is more focused upon commercial products.

14. WHAT IS VIRTUAL ADVERTISING Third generation virtual or dynamic product placement allows targeting of customers with different products that can be dynamically switched based upon such factors as demographics, psychographics or behavioral information about the consumer.

15. SO WHAT IS PRODUCT DISPLACEMENT Some companies do not want their products placed in unflattering situations So filmmakers or television producers must digitally remove logos, you often see this when brand names may be blocked out on some reality television programming A famous example of this is that the twin towers were digitally removed on some films that were shot in New York before Sept 11, 2001, including the trailer for the original Spiderman