1. Helen Coldicott Coldicott Freelance Training Director

2. How to promote your lottery through Social Media

3. Heads up Types of Charity Social Media Supporter Facebook ideas Twitter ideas How to make this work for you…

4. We love to talk

5. Hear the latest news & gossip

6. Self identity Likes & Dislikes

7. Media as in various types and formats

8. Audience Varies depending on which channel

9. How many people use them in the UK? 41 Million 10 Million 2 nd largest search engine 200,000 10 Million

10. Percentage of nonprofits on social networks http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg

11. How does this relate to charities?

12. http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html In 2013 36 Million (75%) adults in UK will access the internet everyday

13. 24 Million Britons log onto Facebook everyday http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html

14. 30% of charity supporters are inspired by social media

15. 6 Types of Digital Donor Comfortable families Marie – 31% Single young starter Neil – 18% Wealthy professional Jacqueline 15% Affluent oldie Margaret -13% Family Man Clive - 8% Squeezed families Rachel – 8%

16. Facebook Ideas

17. Why do people play lottery games? Excitement Wealth Equal chance of winning Give something back Accessibility Convenience

18. Excitement Share photo’s of people winning

19. Wealth Share photo’s of people winning

20. Write your own Lottery Blog

21. CSR - Encourage local businesses

22. Ask questions…

23. Remind people…

24. Short & Sweet…

25. Story telling & doing your bit…

26. What could they win?

27. Promote your lottery on your banner

28. Emoticons… http://www.bitrebels.com/social/facebook-science-engagement-infographic/

29. Best day to post?

30. How will you engage your Facebook audience? Try to list as many different ideas for engaging your audience on Facebook. 10 minutes to think of as many as possible. Exercise:

31. Twitter Ideas http://www.theguardian.com/healthcare-network/2011/apr/21/nhs-choices-healthy-use-twitter-facebook

32. Accessible Make it easy to enter…

33. Giving something back Reasons to enter…

34. Giving something back

35. Create an image to promote

36. Ask someone famous to announce the winner

37. How does their money help?

38. How will you engage your Twitter audience? Try to list as many different ideas for engaging your audience on Twitter. 10 minutes to think of as many as possible. Exercise:

39. Non profits attribute their social media success to: http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg

40. Follow @helencoldicott for free social media advice… www.coldicottfreelancetraining.com