1. 5 elements of Propaganda
Propaganda- The spreading of ideas or information deliberately to further one’s cause or damage an opposing cause. Similar to Advertising.
Hook- The hook is something that catches your eye or draws you in
Bridge- “ties” the hook to the idea or product. Usually hooks involve pointing, straight lines, or line of sight
Product- It really is whatever the advertiser or propagandist wants you to buy or believe.
Symbol- The symbol is something that represents the product and get you to remember the product.
Message- this is exactly what the propagandist or advertiser wants you to do. Buy this product Do this to, Don’t do this

2. Name Calling
Name-calling links a person, or idea, to a negative symbol.
Use of this technique hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of evidence.

3. Card Stacking
Use of statistics, often in a one-sided manner to bias your position
Omission of information that is crucial to drawing an informed and balanced conclusion
95% of citizen surveyed support Mr Berg for city council
“Time after time, my opponent voted against legislation that would have supported new jobs”

4. Glittering Generalities
The Glittering Generality is, in short, Name Calling in reverse.
The Glittering Generality device seeks to make us approve and accept without examining the evidence.

5. Euphemisms
An attempt to pacify the audience in order to make an unpleasant reality more acceptable.
This is accomplished by using words that are bland and euphemistic.
“MX-Missile”
“The Peacekeeper”
“Shell Shock”
“Combat Fatigue”
“Post Traumatic Stress Disorder”

6. Fear
When a propagandist warns members of the audience that disaster will result if they do not follow a particular course of action.
There are four elements to a successful fear appeal: 1) a threat, 2) a specific recommendation about how the audience should behave, 3) audience perception that the recommendation will be effective in addressing the threat, and

7. Propaganda Analysis “Behind the Enemy powers: The Jew”
1. What is the hook for the top poster? ___________________________ ___________________________
2. What are some of the symbols used in the top poster? ____________________________________________________________
3. What is the message that this German cartoon is trying to get across? ____________________ ___________________________

8. 4. What message is this German Cartoon trying to get across
(2nd Poster)… “The Jew: Inciter of War…Prolonger of War”
5. What is the hook of this poster? ___________________ __________________________
6. What is the bridge in this poster? ___________________ __________________________
7. What is the product of this poster, or what do Nazi’s want you to believe? _____________ __________________________ __________________________

9. (1st poster)… “Long live Germany”
8. What is the hook of this poster? ______________________________
9. What is this poster trying to convince you of and how? ______________________________ ______________________________ ______________________________
(2nd Poster)… “Youth serves the Fuhrer: All 10 year old enlist into the Hitler Youth”
10. What is the product of this poster? _______________________ ______________________________
What is the bridge in this poster? ____________________________________________________________