1. copyright 2016. netCORE Solutions Sabir Shaikh Associate Vice President (Product Marketing - Falconide) netCORE Solutions @baishhh

2. copyright 2016. netCORE Solutions You will get an email with slides and recording post webinar Please use the chat window to ask questions during the webinar Use below hashtags and handle to tweet during the webinar @netcoresolution #netCOREWebinar #falconide #transactionalEmail Tweet Questio n Slides & Recording THINGS TO REMEMBER…

3. copyright 2016. netCORE Solutions WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email)

4. copyright 2016. netCORE Solutions Account registration (Welcome email) Transaction notification WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

5. copyright 2016. netCORE Solutions Account registration (Welcome email) Transaction notification Password reset WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

6. copyright 2016. netCORE Solutions Account registration (Welcome email) Transaction notification Password reset Order confirmation WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

7. copyright 2016. netCORE Solutions Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

8. copyright 2016. netCORE Solutions Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

9. copyright 2016. netCORE Solutions Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification Birthday / Anniversary WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

10. copyright 2016. netCORE Solutions Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification Birthday / Anniversary Shipping details WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

11. copyright 2016. netCORE Solutions Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you. Missed call Notification Birthday / Anniversary Shipping details Invoice or itinerary details WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

12. copyright 2016. netCORE Solutions You can send these emails using tools like

13. copyright 2016. netCORE Solutions WHY THEY ARE IMPORTANT? Expected Critical Your first impression Must send & Must Deliver Happy Connects OR Lost Customer Some Facts: Transactional emails have 8x the open rates compared to email campaigns They also generate 6x more revenues compare to batch blast Not only they generate higher open rates but also a decent reading time. Users consider them important as they’re mostly sent basis user action or request

14. copyright 2016. netCORE Solutions One thing is certain in Business. You and everyone around you Will make mistakes. - Richard Branson

15. copyright 2016. netCORE Solutions Mistake #1

16. copyright 2016. netCORE Solutions Perception that all transactional emails reach the inbox Mistake #1

17. copyright 2016. netCORE Solutions Mistake #1 ALL TRANSACTIONAL EMAILS REACH THE INBOX. RIGHT? WRON G About 25% of transactional emails do not reach customer inboxes

18. copyright 2016. netCORE Solutions Mistake #1 WHY WOULD TRANSACTIONAL EMAILS LAND IN SPAM FOLDER? Setting up the authentications  SPF / DKIM / DMARC Domain Confusion Reputation  IP / Domain / Envelope Balancing the Content Not Building reputation

19. copyright 2016. netCORE Solutions Mistake #2

20. copyright 2016. netCORE Solutions Bounces are a part of Emailing Life Mistake #2

21. copyright 2016. netCORE Solutions Mistake #2 “Bounce” is defined as people to whom you send emails but they don’t receive it because those ids don’t exist Continuing to send emails to Hard Bounce ids carries a potential threat to your Domain & IP reputation and MSPs might label you as spammer

22. copyright 2016. netCORE Solutions Mistake #2 WHAT YOU ARE DOING WRONG Don’t do double opt-in Your list is not clean & updated  (incorrect email ids, invalid domains and typos) Overdoing bounce retries Do not BLOCK hard bounces, unsubscribes and abuse complainers

23. copyright 2016. netCORE Solutions Mistake #3

24. copyright 2016. netCORE Solutions Delivery Speed “ Doesn’t Matter ” Delivery Speed “ Doesn’t Matter ” Mistake #3

25. copyright 2016. netCORE Solutions Mistake #3 Fact is, Emails not reaching on time may result into Loosing sales, increased customer calls, low customer satisfaction

26. copyright 2016. netCORE Solutions Mistake #3 TIME VS IMPACT OTP and password reset links- 20 seconds – 1 Minute Abandoned cart emails -20 mins / 5 % conversion Complain Autoreply-10 Seconds Order Confirmation- 1 – 3 Minutes Speed is an essential part of a sales recovery email, with a 50% drop in performance after 24 hours

27. copyright 2016. netCORE Solutions Mistake #3 Choosing the Right ESP could change things dramatically & Significantly improve the Delivery Speed.

28. copyright 2016. netCORE Solutions One answer to all challenges of Transactional Email Delivery

29. copyright 2016. netCORE Solutions Mistake #4

30. copyright 2016. netCORE Solutions Tracking your transaction al emails is not important Mistake #4

31. copyright 2016. netCORE Solutions Mistake #4 WHAT YOU NEED TO TRACK Delivered Bounces Opens & Clicks Unsubscribe Spam

32. copyright 2016. netCORE Solutions Mistake #5

33. copyright 2016. netCORE Solutions Transactional emails are only about transaction notifications Mistake #5

34. copyright 2016. netCORE Solutions Mistake #5 A major travel site generates 45% of its email profits from triggered messages that make up only 3% to 5% of its total message volume Source: Email Insider "Triggered Emails: Low Volume, High Returns"

35. copyright 2016. netCORE Solutions Mistake #5 An online specialty-products retailer found that 40% of its email revenue comes from transactional/triggered messages, which make up only 4% of volume Source: Email Insider "Triggered Emails: Low Volume, High Returns"

36. copyright 2016. netCORE Solutions TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS

37. copyright 2016. netCORE Solutions TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these emails have to 1.Educate customers

38. copyright 2016. netCORE Solutions TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these emails have to 1.Educate customers 2.Capture new leads

39. copyright 2016. netCORE Solutions TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these emails have to 1.Educate customers 2.Capture new leads 3.Drive revenue (contextual upselling)

40. copyright 2016. netCORE Solutions TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these emails have to 1.Educate customers 2.Capture new leads 3.Drive revenue (contextual upselling) 4.Drive revenue (relevant targeting)

41. copyright 2016. netCORE Solutions Essentials Inbox placement Core function is to focus on delivering these emails to the inbox Infrastructure Dedicated IPs and infrastructure Data Security Certified global datacenters Scalability Resource & Cost Performan ce Tracking. Infrastructure keeps scaling as client's email volumes grow Cost effective with capabilities of high level data integrations(reducing resource burden) Not just technological capability but also offers array of services consultancy and detailed reporting OUTSOURCIN G IN- HOUSE Challenge Limited GOOD Limited Mandatory & expensive Challenge

42. copyright 2016. netCORE Solutions KEY TAKEAWAYS Transactional emails are your face value of your brand They need special treatment Save yourself from lots of Manual Customer Handling, set your triggers right Bounce management is the key to deliver mails into inbox Authentications are MUST and can’t be overlooked Tracking will bring useful insights which eventually will transform into revenue Cross promotion is a serious business, take it seriously Involve Marketing into your Template Creation & Trigger formation Strategy

43. copyright 2016. netCORE Solutions For Desired In boxing & End to End Tracking….

44. “ “ Experience the Falconide Demo, send us email on sales@netcoremarketingcloud.com Q/A copyright 2016. netCORE Solutions

45. Thank you for joining We will email the recording and slides to you soon “ “ copyright 2016. netCORE Solutions Stay Connected http://www. netCORE marketingcloud.co m/ http://www. netCORE marketingcloud.com/bl og/ https://www.linkedin.com/company/ netCORE - solutions https://twitter.com/ netCORE Solution