1. Charity Success stories

2. Campaign objective Remembrance Day is mature as a campaign, so the Royal British Legion have to work creatively to recruit new supporters, particularly among younger age groups. The 11-11-11-11 campaign was designed to reflect on past and modern-day conflicts to resonate with a broad spectrum of consumers. Royal British Legion intelligent doordrop speaks volumes with a moment’s silence Client: Royal British Legion Campaign:Remembrance Day Category: Charity Format: Envelope doordrop Client: Royal British Legion Campaign:Remembrance Day Category: Charity Format: Envelope doordrop Intelligent doordrop solution We developed an intelligent doordrop model that overlaid existing supporter data to pinpoint the best-performing postcodes by penetration and donation level. The stunning creative, featuring arresting imagery and interviews with injured servicemen, brought the campaign to life, and included a card poppy on which recipients could write messages of support and add it to a giant 11-11-11-11 Field of Remembrance display at Royal Wootton Bassett. Campaign results This momentous and highly targeted campaign recruited more than 28,700 new supporters, generating income totalling £2.5 million. Post-campaign analysis revealed that a high proportion of new supporters were in their 50s or younger, answering one of the Royal British Legion’s key objectives. Cold activity was profitable from the outset, with an ROI of £1.15, while warm activity achieved a return of almost £6 per £1 spent. Over 80,000 card poppies were contributed to the display field. £2.5m raised in donations and 28,000 new supporters recruited

3. Campaign objective The Salvation Army trusts doordrop media to boost awareness of the charity’s activities in the lead-up to Christmas and raise donations. The Salvation Army attracts new donors with targeted Envelope doordrop Client: The Salvation Army Campaign:Christmas Appeal Category:Charity Format: Envelope doordrop Client: The Salvation Army Campaign:Christmas Appeal Category:Charity Format: Envelope doordrop Intelligent doordrop solution We profiled and scored the prior year's donors throughout the UK, to understand the best performing areas, and used Mosaic types to target new areas and donors. Campaign results The number of donations increased year-on-year by 42%, with a campaign ROI of £2.12 per £1 spent – a 38% increase on the previous year. Year-on-year donation volumes +42%, ROI +38%

4. Campaign objective New to doordrop, the Scottish Wildlife Trust was looking to expand its membership and drive donations by raising awareness of its efforts to protect the red squirrel population in Scotland. Scottish Wildlife Trust campaign to save the red squirrel exceeds all expectations Client: Scottish Wildlife Trust Campaign: Red Squirrel Category: Charity Format: Bespoke doordrop Client: Scottish Wildlife Trust Campaign: Red Squirrel Category: Charity Format: Bespoke doordrop Intelligent doordrop solution Our analysis of the client’s data allowed us to build Mosaic profiles of existing donors and identify potential new ones. The innovative use of doordrop media, combined with the incentive of a cute toy squirrel for new sign-ups, served to increase engagement and recall. Campaign results The campaign exceeded all expectations, with a response rate of 0.27% and an ROI of £3.28 per £1 spent. “ The Whistl team were perceptive, quick to respond and full of useful recommendations to make the most of our limited budget.” Oliver Davies, Marketing Projects Officer “ The Whistl team were perceptive, quick to respond and full of useful recommendations to make the most of our limited budget.” Oliver Davies, Marketing Projects Officer

5. Campaign objective Independent foster care agency was using intelligent doordrop for the first time to raise awareness of its brand and the need for more foster carers, especially those that could look after siblings. Fostering Solutions raises web traffic by 250% thanks to Classic doordrop Client:The Fostering Solutions Campaign:Glasgow Carers Category: Charity Format: Classic doordrop Client:The Fostering Solutions Campaign:Glasgow Carers Category: Charity Format: Classic doordrop Intelligent doordrop solution We created a mosaic profile based on previous enquiries to the organisation, which was then overlaid with households with 2+ bedrooms located within a 20-mile radius of central Glasgow. A trial volume of 100,000 items were distributed, supplemented by an information day held in a Glasgow retail centre. Campaign results The charity saw a 73% uplift in enquiries over the prior month, with over 57% of those generated as a direct result of the mailer or subsequent online search. The website experienced an uplift in traffic of 250% on the prior month, with 86% consisting of new visitors. 73% uplift in enquiries and 250% uplift in web traffic

6. Thank You