1. info@dreamcompany.dk The Imagination and Leadership of the CEO 2008 Jeju Summer Forum

2. In 10 Years - A Richer World World GDP has grown 40 % World trade has grown 80 % Sure? No, but it is very likely Korea – GDP + 50 % Denmark GDP + 30 % The emerging economies of Asia are catching up fast

3. Leadership The future makers – new directions, new markets, new products The followers, they watch developments Those asking: ”what happened?” Numer one and two are OK!

4. The New CEO Arrange DREAMING sessions with customers Because of the fast changes in the market place DREAM together with consumers, the end-users They all wish to be involved

5. The Inspirational CEO From the rational CEO To the CEO providing inspiration, dreams and visions for the employees And for the customers The storytelling CEO

6. Add Emotional Intelligence The rational side – we still need it, OK But the CEO with social intelligence – empathy And the CEO with personal Intelligence – knows own values, knows the history of company

7. The 3 Steps Dreaming the vision – the heart The stomach – will it make money The hands – how to do it in our company

8. Tribe Tent Shaman Spirits Family Farm Family Head God in Church Tribe The themed... Story Teller Experiences Hierarchy Factory Capital Owner Products Network Office Expert Knowledge Hunter and gatherer 90.000 years Agriculture 10.000 years Industry 200 years Information 25 years Dream Society rest of time The Mother of all Slides

9. Maslow’s Hierarchy of Needs TraditionalModern Self realisation Recognition Social needs Security Physical needs

10. Maslows Advice for the CEO! Move one step up! To social needs, team building To recognition, you do a great job Even to self realisation, each individual counts, you are allowed to dream

11. Emotional Needs Isolation No Meaning Control Freedom The great answers Tradition Change/ Conflict Care Recognition Love

12. Dreaming in Korea and Finland A national retail chain What vision, what strategy? Our prices are not competive, we are not number one, yet.. What to do? Local focus it is!

13. What is a Brand? A Brand is a friend – like your real friends – Coca Cola is your happy, fun loving friend With values, with habits What is your friend like? How to measure brand value?

14. 1.Individualise Your Products Brand + the customer = the offer Stamps – Postal office Beer – company label Credit cards – family picture Cars – 1000 car factories in korea (2013) Build-a-bear – it can be done

15. 2.Involve the Customer Like Proctor & Gamble (tremor.com and vocalpoint.com) Like L´Oreal (marketing competition) GE´s dreaming sessions Like Apple (good story) Like football clubs – the fans (good stories)

16. 3.The Company – Management Trends After Jack Welch The value driven company –living core values The leaderless organisation Eco-friendly CSR Not-for-profit The branded company

17. Make Values Walk! Paper values – corporate values Put them into action and tell about it Passion is just a word Tell about passionate actions: this employee did this in that situation – story mining is the word

18. Copyright Storyliving.dk & Jan Michael Madsen Responsability Values Two Organizations

19. Worldvaluessurvey.org

20. Last Idea and Thank you! Let IMI-FKI arrange a national seminar Subject: the exchange of good business stories Aim: to improve Korean competetiveness internationally