2. Casual MMOGs and the birth of… David Fox (dfox@iwin.com) VP Technology, iWin Nathan Fahrenthold (nfahrenthold@iwin.com) Senior Producer, iWin

3. Let’s Go Waaaay Back… »It’s 2007 »Dow Jones at 14K »Top Casual Game Portals:  Membership Clubs  Price Wars  SOS »How can we think different? »A casual MMOG, of course!

4. What Should a Casual MMO Be? Social Network Virtual World MMORPG

5. Business Model?

6. Core Younger Casual Older Market Positioning Second Life Pogo DinerDash. com YoVille NeoPets Puzzle Pirates Kart Rider Club Penguin Habbo zOMG CampFu IMVU FlowPlay Meez FluffFriends WeeWorld SmallWorlds Game Social World WOW Runescape

7. Core Younger Casual Older Market Positioning Second Life Pogo DinerDash. com YoVille NeoPets Puzzle Pirates Kart Rider Club Penguin Habbo zOMG CampFu IMVU FlowPlay Meez FluffFriends WeeWorld SmallWorlds Game Social World WOW Runescape

8. Core Younger Casual Older Market Positioning Second Life Pogo DinerDash. com Puzzle Pirates Kart Rider zOMG CampFu Game Social World WOW Runescape

9. Core Younger Casual Older Market Positioning Pogo DinerDash. com CampFu Game Social World

10. Fitting In

11. Blue Ocean Opportunity »Create the first Social Casual Game World »Make Hotel iWin a natural extension to the game publishing side of the company »Get our demographic to engage beyond solitary game-playing and message boards

12. Why a Hotel? »Generic »Vacation from life »Game friends similar to vacation friends »Luxury/Tropical/Travel theme

13. Scope »Started BIG but cut down  2D  Browser based (Flash)  No walking around  No real time chat »Couple reasons:  Cheaper and less risk  Easier for our audience to understand  Community driven design

14. It All Sounds Too Easy »Still very expensive comparatively »Heavy DB back-end scaling requirements »Ongoing support and art costs

15. What’s Next? »Microtransactions »Multiplayer games »Graphical chat »Integrated awards »Quests? »…whatever the guests want

16. How’s it Performing? »Great! In First Three Weeks:  50k rooms created  10% adoption rate  ~2.5M Opals spent each day  84k Friends added to Friend’s List  91k Message Wall posts

17. Thank You!