1. Welcome!

2. How to get relevant information?

3. Interview

4. Focus group

5. Survey

6. Observation

7. Secondary research

8. Review- Primary sources Personal obs_ _v_tion -you go out and see what is taking place. Int_ _vi_w-talk to people who are involved. S_ _veys- have people fill in a questionnaire

9. Market research should produce information that is: RelevantAccurate Reliable Complete

10. The Characteristics of Valuable Information Relevant – The characteristics of data reflecting how pertinent these particular facts are to the situation at hand. Accurate & Reliable Complete

11. How to get relevant information? Properly target respondents Well define purpose Appropriately collect information.

12. Lao Sun were injured after a scaffold collapsed yesterday at a construction site. The company has a requirement that all accidents be reported to the Safety Committee. scaffold Workplace environment

13. the Safety Committee Member

14. The duty of the Safety Committee Member: After investigation, contributing factors can be identified and their cause(s) can be determined.

15. Interview Process: 1.Prepare the questions 2.Conduct the interview by asking questions and recording the answers. 3.compile the results.

16. How to get relevant information? Prepare the questions. Properly target respondents Well define purpose Appropriately collect information.

17. How to get relevant information? Prepare the questions Properly target respondents Who are respondents?

18. the Safety Committee Member Properly target respondents

19. Lao Sun His manager Alex the Safety Committee Member Properly target respondents

20. How to get relevant information? Prepare the questions Properly target respondents Who are respondents?

21. Lao Sun Class Task

22. How to get relevant information? Prepare the questions Properly target respondents Well define purpose

23. How to get relevant information? Prepare the questions Well define purpose What is the interview purpose?

24. The duty of the employee : They must report accidents promptly and participate in the investigation process. Employees should be encouraged to share opinions about ways to prevent future accidents

25. What is the interview purpose? Interview1 Lao Sun 1.What happened to him on that day? =The details of the accident. 2.His opinion to prevent the future accident

26. How to get relevant information? Prepare the questions Properly target respondents Well define purpose Appropriately collect information.

27. How to get relevant information? Prepare the questions Appropriately collect information. What questions can be asked for each interview purpose?

28. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 1. What are the events before,during and immediately following the accident?

29. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 2.Where and when did the accident occur(specific location and time) ?

30. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 3.What ___________ at the time of the accident?

31. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 3.What were you doing at the time of the accident?

32. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 4.___________ did you got?

33. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 4. What injuries did you got?

34. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 5. Were you familiar with ____________?

35. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 5. Were you familiar with the job and procedures ?

36. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 6._______were you feeling that particular day? (tired, stressed, etc.)

37. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 6. How were you feeling that particular day? (tired, stressed, etc.)

38. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 7. Were proper _____ being used?

39. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 7. Were proper tools or equipment being used?

40. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 8. Were there any _______ at the time of the accident?

41. Interview purpose: 1.What happened to him on that day? =The details of the accident Interview Appropriately collect information. Questions: 8. Were there any distractions at the time of the accident?

42. Interview purpose: 2. His opinion to prevent the future accident Interview Appropriately collect information. Questions: 1.

43. His manager Alex Class Task

44. How to get relevant information? Prepare the questions. Properly target respondents Well define purpose Appropriately collect information.

45. How to get relevant information? Prepare the questions Properly target respondents Who are respondents?

46. His manager Alex Who are respondents?

47. How to get relevant information? Prepare the questions Well define purpose What is the interview purpose?

48. The duty of the Management : They are responsible for planning and developing the system and has the authority to enforce the program.

49. What is the interview purpose? Interview 2 Manager Alex 1.The existing system to prevent the accident happening, and its enforcement. 2.The existing system to handle the accident, and its enforcement.

50. How to get relevant information? Question Development-What should be asked? Properly target respondents Well define purpose Appropriately collect information.

51. How to get relevant information? Prepare the questions Appropriately collect information. What questions can be asked for each interview purpose?

52. Interview Appropriately collect information. His manager Alex Interview purpose: 1.The existing system to prevent the accident happening, and its enforcement. Questions: 1.Have you kept previous accident report? 2.

54. Interview Appropriately collect information. His manager Alex Interview purpose: 2. The existing system to handle the accident, and its enforcement. Questions: 1. 2.

55. Summary Properly target respondents Well define purpose Appropriately collect information.

56. Questionnaire Design56 Workplace environment 2 Pod I have been delivering a new concept to hotel industry. We offer modish and convenient accommodations for the stylish and fashionable traveler. The company wants to know their market in China.

57. What is the research purpose? Who are respondents? What information can be collected?

58. Homework Brainstorm answers to the question: 1) Who are respondents? 2) What is the research purposes? 3) What information can be collected? Write a moderator’s outline in workplace environment 2.

59. Thank you.