1. © Copyright 2003 Frost & Sullivan. All Rights Reserved. World Primary and Secondary Alkaline Battery Markets Strategic Distribution Mix and Improved Visibility Will Generate Sales of Alkaline Batteries Power Supplies and Batteries Group “Being a high impulse purchase, visibility and availability of the batteries in the retail shelf are of crucial importance

2. © Copyright 2003 Frost & Sullivan. All Rights Reserved. Industry Trends Technological advancements coupled with increase in disposable income have resulted in growth of many sophisticated electronic gadgets. The smaller, more portable devices require advanced battery technologies. Alkaline battery vendors are faced with the challenge of manufacturing batteries that can be used by the OEMs in these applications. Asia pacific and Rest-of-the-world market segment presents immense opportunities for growth. In the past, market penetration of these products in developing countries has not been impressive because of the cost associated with the product. With the economy of countries such as China, India and Japan opening and picking up, the sale of more expensive and better performing alkaline batteries is envisaged to increase

3. © Copyright 2003 Frost & Sullivan. All Rights Reserved. Key Features Frost & Sullivan Provides: Detailed insights into recent developments and trends Opportunities, challenges, and strategic recommendations Market sizing and end user analysis Market forecasts and market share

4. © Copyright 2003 Frost & Sullivan. All Rights Reserved. What We Offer Global coverage: U.S., Europe, Asia and Rest-of-the-world Proven methodology encompassing extensive primary and secondary data and research Focused information and strategies that cover business and technology issues Credible data and analysis highlighting industry dynamics Winning strategies to help you create precise business plans

5. © Copyright 2003 Frost & Sullivan. All Rights Reserved. Who Will Benefit?  Current Market Participants  Find out how you compare to the competition  Assess current and future drivers and restraints  Determine and exploit new market share opportunities  New Entrants  Analyze challenges associated with the industry  Calculate time scales for strategy implementation  Position yourself to capitalize on the market’s unmet needs  Investment Community  Analyze long-term strategies of alkaline battery companies  Determine which participants will outperform the competition  Assess attractiveness of investing in the alkaline battery market

6. © Copyright 2003 Frost & Sullivan. All Rights Reserved. What’s Included Analysis of the Alkaline Battery Market Segments: By battery chemistry: Primary alkaline battery and secondary alkaline battery By end user application: High drain application, low drain application and others By geographic region: North America, Europe and Asia Pacific

7. © Copyright 2003 Frost & Sullivan. All Rights Reserved. BPL Soft Energy Duracell International, Inc. Energizer Power Systems, Inc. FDK America, Inc. GP Batteries USA Panasonic Industrial Co. / division of Matsushita Electric Corp. of America Pure Energy Battery Corp. Rayovac Corp. Toshiba America Consumer Products, Inc. Young Poong Precision Corp. Key Market Participants

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