1. Humanistic Perspective

2. Humanistic Psychology
In the 1960’s people became sick of Freud’s negativity and trait psychology’s objectivity.
Along came psychologists wanted to focus on “healthy” people and how to help them strive to “be all that they can be”. Freud studied the ill, Humanists studied the well.

3. Abraham Maslow’s Self Actualizing Person
Hierarchy of Needs
Ultimately seek self- actualization (the process of fulfilling our potential).
Maslow developed his ideas by studying what he termed “healthy people”.

4. Who did Maslow study?

5. Self-Actualized People
They share certain characteristics:
They are self aware and self accepting
Open and spontaneous
Loving and caring
Not paralyzed by others’ opinions.
They are secure in who they are.

6. Self-Actualized People
Problem centered rather than self-centered.
Focused their energies on a particular task.
Few deep relationships, rather than many superficial ones.

7. Self-Actualization
These are the qualities that make up a mature adult.
These people have found their calling in life.
Is this a goal worth striving for?

9. As it turns out, you can analyze all advertising via Maslow

11. Famous Logos: Famous Slogans:
“Don’t leave home without it.” (American Express)
“It’s the real thing.” (Coca-cola)
“M’m m’m good.” (Campbell’s Soup)
“Let your fingers do the walking.” (Yellow Pages)
“Melts in your mouth, not in your hands.” (M&M’s)
“Because I’m worth it.” (L’Oreal)
“The power to be your best.” (Apple Computers)
“Have it your way.” (Burger King)

12. Carl Rogers

13. Carl Rogers Ideal self: what we want to be Real self: who we are
Congruency – our ideal self needs to match our actual self for us to be a fully functioning person –this will give us a positive self concept
We have free will
We need unconditional positive regard
Total acceptance (we need to give it an receive it)

14. Rogers believes that all creatures strive to make the very best of their existence
If they fail to do so, it is not for a lack of desire!
Carl Rogers- humanist - believed we have free will, we need unconditional positive regard, need congruence between our ideal and actual self.

15. CARL ROGERS
A. Actualizing tendency (humans tendency to fulfill his/her human potential)
-Rogers believe we are innately positive
-As we grow up, parents and authority figures place “conditions” on our worth
-We begin to operate under conditioned
positive regard
-By acting according to other people’s
standards, we lose our sense of self

16. B. Self concept (two parts)
1. Real self
-The you that you are
2. Ideal self
-The self we think we should be (unattainable)
e.g. You are not a quality person if you don’t have a girlfriend…social situations will be threatening
e.g. Successful people go to college…career options outside of this will be denied
Goal: Fully functioning Individual (congruency)
Uniting your real and ideal self

17. Incongruent self: neurosis
REAL
IDEAL
Incongruent self: neurosis
REAL
IDEAL
Incongruent self: psychosis (shattered self)

18. Fully-Functioning Individual
Congruence!
Open to experiences
Freedom from society
Creativity

19. Person-Centered Therapy (Client-centered or Rogerian)
Show the client unconditional positive regard: accepting and valuing self (and people) regardless of their behavior
Allow the client to take responsibility for his life
Mirror the clients emotions and thoughts so that he/she can decide their path in life
Be congruent (honest, genuine, vulnerable)
Show empathy