Presentation on theme: "How do you CC? Creative Commons Case Studies for the Social Web"— Presentation transcript:
1How do you CC? Creative Commons Case Studies for the Social Web Intro: MarkusIntro: MichelleHow do you CC?Creative Commons Case Studies for the Social WebMarkus Beckedahl and Michelle Thorne
2? What is Creative Commons? * Non-profit organization * Provides free, easy-to-use legal tools that give everyone, from individual creators to large companies and institutions, a simple, standardized way to grant copyright permissions to their creative work.* easily change from the default of “all rights reserved” to “some rights reserved.”Not an alternative to copyright.The licenses work alongside copyright, so you can modify your copyright terms to best suit your needs.
36 public licensesContaining four license elements, which to some extent can be mix&matchallowing creators, which clearly signal the freedoms they wish they‘re creative works to carry.
4Attribution (BY):This license element is contained in all 6 CC licenses.As a stand alone license, It lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered, as it grants the most permissions for what others can do with your works under this license.
5Non-commercial (NC)This license element lets others remix, tweak, and build upon your work non-commercially,As a stand alone license, new works must also acknowledge you and be non-commercial. they don’t have to license their derivative works on the same terms.
6No Derivatives (ND)This license element allows for redistribution as long as it is passed along unchanged and in whole, with credit to you.
7Share Alike (SA)This license element lets others remix, tweak, and build upon your work, as long as they credit you and license their new creations under the identical terms.This license is often compared to open source software licenses.All new works based on a work with this license element will carry the same elements.
8It's up to you to choose how you‘d like to share your creative content with the world (Attribution, NonCommercial, No Derivatives, and Share Alike)
9So how are the licenses drafted? How can we be sure that they are legally enforceable around the world?In the beginning, when Creative Commons was founded in 2001,the core Creative Commons licenses were drafted according to United States Copyright Law.
10But soon there after, CC gained tremendous global interest We realized the importance of developing national versions of the CC licensesNot only linguistically understood around the world, but legallyCreative Commons International (CCi) was founded to just that. We’re working to adapt, or “port” the 6 CC licenses to jurisdictions around the world.Standardized license porting process
11Network of legal experts and professionals (Project Leads) Universities and law firms (Affiliate Institutions)Public discussion/consultation
1250 Through the work of Cci and our network of experts, As of today, the licenses have been ported to fifty jurisdictions.
14Public DiscussionCurrently consulting with key stakeholders, local and international experts about their localized license draftOpen conversation, anyone can comment
15Armenia, Azerbaijan, Bangladesh, Czech Republic, Egypt, Georgia, Tanzania, Tunisia, Turkey, Vietnam Upcoming…Exciting collaboration with organizations like the Eurasia Partnership Foundation to develop local licenses in Armenia, Azerbaijan, and GeorgiaWe‘re always looking to work with new organizations and indivduals, to strengthening the global icensing system we offer-- let us know if you‘d like to participate
21License ChooserSeries of questionsHelps select licenses elements and generates the appropriate license for you„Allow Commerical use of your work?“„Allow modifications of your work?“YesNoYes, as long as others share alikeJurisdictionAdditional information* Helps to generate code for embedding licensing information on your website or within your work‘s file
23<span xmlns:cc="http://creativecommons <span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"> <span rel="dc:type" href="http://purl.org/dc/dcmitype/Text" property="dc:title">My Book</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://rejon.org/my_book">Jon Phillips</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/3.0/de">Creative Commons Attribution 3.0 Germany License</a>. <span rel="dc:source" href="http://deerfang.org/her_book"/> Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://somecompany.com/revenue_sharing_agreement">somecompany.com</a>. </span>„machine readable“ layer of licenseDescribes properties of attribution, the work‘s source, and the permissions you are granting
24View of the corresponding license Deed Icons which quickly and visually signal the license terms
30Jamendo is a Luxembourg-based music platform offering artists the ability to promote, publish, and be paid for their music made available for download under Creative Commons and the Free Art licences.Licenses supported: all CC, plus Free Art licensesUtilising peer-to-peer distribution methods, such as BitTorrent and eMuleJamendo emphasises the legal distribution of content.business model based on wide dissemination of content leads to popularity and prominencefirst site to offer its contributors 50% of revenue gained from advertising.By registering for this optional programme, artists share in the site’s profits according to their page views.In addition, Jamendo offers users to donate directly to their favourite artists through a PayPal ‘tip jar’ facility.Artists receive close to 100% of moneys donated: a small administrative fee is deducted.This has been the first serious attempt of a file-sharing site to provide a direct way to compensate musicians for their work.Furthermore, by adopting Creative Commons, the site offers the possibility to distribute music freely, while preserving the basic rights of the artist.
35Magnatunerecord label founded in 2003pioneer of open music, the most successful attempt to embed Creative Commons (CC) licenses in a sustainable commercial ventureearly adopter of variable pricing.Magnatune uses unconventional means to create the fan base, and then monetizes it via the traditional -- though updated — methods of selling downloads and commercial licensing rights.Magnatune makes non-exclusive agreements with its artists and gives them fifty percent of any proceeds from online sales or licensing. All tracks available on Magnatune come without DRM and buyers can set the price they wish to pay for an album.
37Can directly to license commercial rights For example:Film: sync licensewedding video,Video: CDROM, VHS, DVD, and for-sale production.Slide showradio adInternet web sitePodcastsYouTube videoSamplingMusic compilation: CD, DVD and computer audioPublic Space: restaurants, trade shows & retail spacesCustom bid: other projects and special situations
41In 2005 the Blender Foundation started Project Orange to produce the Open Movie “Elephants Dream” The entire project of “Elephants Dream” was released under a Creative Commons Attribution license on March 24, 2006.This included all 7 gigabytes of data which was used to create the final movie.
46Following the success of Project Orange the Blender Foundation began Project Peach in October of 2007 to create a “funny and furry” movie.Big Buck Bunny was released on April 10, 2008 to wide acclaim. Creative Commons Attribution LicenseAn Open Game based on the Big Buck Bunny movie was started as Project Apricot in February of 2008.
47The use of the Creative Commons license was not clear decision back in 2005 when Project Orange/Elephants Dream began.Founder Ton Roosendaal and others in the community realized how important of a license it will become in the future for creative works. However, reservations still surfaced:“Just the week before the release we were a bit nervous going for CC-by only...for artists it's not easy to let your baby go and have other people mess with it, completely unlimited!In the end, looking back, it's has proven to be only cool. Hardly no abuse happened, and the freedom only inspired very interesting use.”the decision to release all material for Project Orange and Project Peach underCC BY was made with the Golden Rule in mindTon: “Since we got sponsored by our community,we should give them back the project results in a way we would have liked to receive it ourselves...meaning, freedom to re-use, also for commercial work.”
50one of the most highly visible implementations of CC licensing by a (former) major label artist. License: CC BY-NC-SAOn 2 March 2008, American noir rock band Nine Inch Nails (NIN) departed from previous music industry management practices by releasing Ghosts I-IV under a Creative Commons BY-NC-SA licence.Gives fans the ability to remix and redistribute the work from a multitude of different formats,
51The thirty-six track album is divided into four parts, with the first nine unnamed tracks offered for free download,and the entire album available for $US5as well as in a variety of pressings and packages at different price points.
53“A week after the album's release, the official Nine Inch Nails site reported over 750,000 purchase and download transactions, amassing over US$1.6 million in sales.”This move has been widely regarded as a master stroke for the band:NIN netted $1.6 million overnight.
54“Pre-orders of the $300 'Ultra-Deluxe Limited Edition' sold out in less than three days of its release.”by selling an accompanying $US300 ‘ultra-deluxe limited edition’ version of the album on vinyl,Expanding the album into the ‘visual world’ a week after release, front-man Trent Reznor announced the launch of the Ghosts Film Festival project on YouTube, calling for users’ film and audio submissions to ‘be as creative as you like.’
64Author and Boing Boing blogger Cory Doctorow released several novels as a print book for sale and as a free-to-download CC BY-NC-SA licensed PDF.Most recent publication „Content: Selected Essays on Technology, Creativity, Copyright, and the Future of the Future.“Doctorow describes his decision to use CC licences:When my first novel, Down and Out in the Magic Kingdom, was published by Tor Books in January 2003, I also put the entire electronic text of the novel on the Internet under a Creative Commons license that encouraged my readers to copy it far and wide.Within a day, there were 30,000 downloads from my site (and those downloaders were in turn free to make more copies). Three years and six printings later, more than 700,000 copies of the book have been downloaded from my site.The book’s been translated into more languages than I can keep track of, key concepts from it have been adopted for software projects, and there are two competing fan audio adaptations online.Most people who download the book don’t end up buying it, but they wouldn’t have bought it in any event, so I haven’t lost any sales, I’ve just won an audience. A tiny minority of downloaders treat the free ebook as a substitute for the printed book — those are the lost sales. But a much larger minority treat the ebook as an enticement to buy the printed book. They’re gained sales.As long as gained sales outnumber lost sales, I’m ahead of the game. After all, distributing nearly a million copies of my book has cost me nothing.
65"Not only does making my books available for free increase the number of sales that I get, but I also came to understand it artistically as a Science Fiction writer that if I was making work that wasn't intended to be copied, then I was really making contemporary work." — Cory Doctorow
67SoundCloud, a new media sharing site aimed at musicians, Allows musicians to post their works easily, share them securely, interact with other musicians in a collaborative fashion, check stats on song listens/comments, and utilize other useful features.Just last week SoundCloud announced that users can now upload their works under a CC license or a public domain declaration. From SoundCloud:
68The CC license support on SoundCloud is pretty straight-forward. You can pick a license when you upload a track, and you can set a default license in your settings.You can also select the Some Rights Reserved-option which will give you a nice interface where you can assemble your Creative Commons license.RDFa support so that all license information will be properly encoded for machine-reading directly in the track pages.
71Developed in collaboration with CC Australia The Case Study Wiki chronicles past, present and future success stories of CC.The goal is to create a community-powered system for qualitatively measuring the impact of Creative Commons around the world.
72All are encouraged to add interesting, innovative, or noteworthy uses of Creative Commons licenses.
73With over 120 case studies, the wiki is now officially the most comprehensive documentation of the experiences of different groups using the Creative Commons licences worldwide, from individual artists to large government corporations.interviews, statistics and examples of work, the case studies provide information on business models, motivations and impact -all with a view to helping others understand how Creative Commons might work for them.