1. GENERAL NOTES The Key Factors of the Internet as Educational Tool 3Democratising Factors Enabling factors: The Internet downloads broadcasting capacity to individuals Target Audience: The target audience is not limited by advertising as in TV economics Outreach: There are no limits on the range – University/School links etc Specialist Involvement: Individuals with expertise can now broadcast their ideas International Perspective: The international aspect of the sciences paralleled by the global reach of the Internet

2. 2 Educational Factors Flexibility: More educational approaches are made possible by the Internet –moving images etc Interactivity: Participation of the target audience is now possible enabling interactivity and feedback Experimental: The medium allows individual to experiment and develop their new approaches Subjectivity: The media are steeped in an objective miasma which is the anathema of creativity. The Internet enables individuals to develop their own subjective ideas

3. 3 Economics Factors Inexpensive Technology: Internet broadcasting is cheap Accessibility: Streaming on-demand is a revolution making the channel concept with fixed programming obsolete Searching: Browsers make reliable science locatable Synergy: Synergistic cooperation leads to optimisation of the Internet’s educational potential Exponential Growth: The growth of the network will parallel the growth of general Internet websites Location: The logistic factors simplify the accessibility as broadcast material may be located at interlinked sites