1. TAKE IT PERSONALLY How to Make Conscious Choices to Change the World

2. WE NEED ACTIVISM Activism is my rent for living on this planet. Alice Walker

3. Our problem is not civil disobedience. Our problem is civil obedience. Our problem is the numbers of people all over the world who have obeyed the dictates of the leaders of their government and have gone to war, and millions have been killed because of this obedience. Our problem is that people are obedient all over the world, in the face of poverty and starvation and stupidity, and war and cruelty. Our problem is that people are obedient while the jails are full of petty thieves, and all the while the grand thieves are running the country. That's our problem. Howard Zinn American historian, political scientist, activist and playwright 1970, from the Zinn Reader, Seven Stories Press

4. IT IS MY DUTY TO BE A GOOD CITIZEN When spiders unite, they can tie down a lion. Ethiopian proverb

5. CIVIL SOCIETY NEEDS TO FIND A NEW WAY IN WHICH WE: Always distinguish between access and influence; don’t compromise to preserve access. Engage those in power but keep questioning the quality of this engagement. Build genuine constituencies and be able to demonstrate the power of those constituencies. Propose solutions more clearly. Stop competing with each other for air time; learn not let small issues divide us. Kumi Naidoo, Executive Director of Greenpeace International

6. PEOPLE COUNT Globalisation and development do not stop prostitution, crime or violation of children. If we own a fur coat, do we not also own the root cause of poverty that enables the production of that coat? We don’t fear regulation, what we fear is customer revolt. a Shell official FASHION POVERTY

7. Fair trade is an organised social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold.

8. DEVELOPMENT IS NEITHER EQUAL NOR GOOD FOR EVERYBODY How to find development opportunities that would not feed only from the poor?

9. KEY FACTORS OF SOCIAL DEVELOPMENT AND SUCCESS Trust Security Knowledge Sensible habits Geoff Mulgan, CEO of Nesta

10. ENVIRONMENT COUNTS Although the environment does not vote nor pay the taxes, it is the source of our opportunities and well-being, not people. A human can only keep or destroy it, depending on her/ his culture, knowledge and upbringing. Lester Brown

11. Our problem is not that we are not protecting the environment. Our problem is what and how we do it. Our problem is that millions of people around the world recycle paper, but travel thousands of kilometres by car, plane or buys instead of walking or taking trains. Our problem is that people do plant trees, but when buying food they do not look what they buy, how much they buy, where it is produced, how it has been delivered and whether a fair price has been paid to the producer. Our problem is that people are obedient and use energy saving light bulbs but do not change their flying and car habits. Yes, every saving is important but little changes unless we ourselves significantly change. That is our problem.

12. SHOW ME THE MONEY The 200 biggest corporations in the world control 28% world economic activity... but employ less than 0,25% of the global workforce. The wealth of the world’s 85 richest people is bigger than the GDP of China with 1,3 billion people.

13. GOOD PERSON, ORGANISATION, STATE … achieves success in a way that honours ethical values and people, communities, peoples and the environment; … pays attention to legal, ethical, business and other expectations that the society has to the business and makes decisions that are trying to balance the interests of various stakeholders;... Is a member of the society similar to an individual and functions in harmony with the society;... Realises that the responsibility is global and we are all responsible for the wellbeing and development. Noblesse oblige – the more power and strength a person, organisation or state has, the more accountable, moral and legitimate is has to be.

14. BE SAVVY ABOUT THE TECHNOLOGY Networking and social media Online income Rise of single issues Virtual reality Global reality Information

15. WHAT CAN I DO? Be active, be engaged, express your opinion, argue. Organisations are good. Join, support, volunteer and lead. Use both virtual and other means – read, write, sign, launch, support, protest. Change your lifestyle and make educated and ethical choices. Be an active employee, responsible employer and a sensible client, be an educated voter. Changes in policies, politics, society and economy require general changes in the behaviour and demands of regular people. We count and we have the power.