1. Created by BM|DESIGN|ER Citysca.pe by default

2. Created by BM|DESIGN|ER PARTNERS Department of Tourism & Travel University Students Resort Management Companies Travel Agencies VALUE PROPOSITION Enhanced team building Enhanced Holiday offers for tourist Interactive learning experience for schools Discount cost savings CUSTOMERS Travelers (User Grp 1) Businesses (User Grp 2) KEY ACTIVITIES Global Event, Shopping and Entertainment based geocaching game that is fun and informative for individual customers and increases ROI for B-to- B and B-to-C RELATIONSHIPS Loyalty program Social / Seamless KEY RESOURCES Technical Edge Recruiting motivated students to serve as part time employees Establish (partnership??) marketing contracts with key hotel, airlines, transportation, and travel agencies Partnerships with local businesses & travel groups DISTRIBUTION & ACQUISITION CHANNELS Viral Marketing Local industries/businesses including tourism, transportation, and food/activity services Transnational Industries such as Airlines & Entertainment Social Media Travelers Groups such as study abroad and military COST STRUCTURE Relatively low fixed cost; higher variable cost Salaries for employees Marketing Campaigns Cloud Web Synchronization Lower per click cost vs web base advertising REVENUE STREAMS / PRICING Tailored Offering Revenue from paid advertisements

3. Created by BM|DESIGN|ER PARTNERS University Students Resort Management Companies Travel Agencies VALUE PROPOSITION Enhanced team building Enhanced Holiday offers for tourist Interactive learning experience for schools Discount cost savings CUSTOMERS KEY ACTIVITIESRELATIONSHIPS Loyalty program Social / Seamless KEY RESOURCES Recruiting motivated students to serve as part time employees Establish (partnership??) marketing contracts with key hotel, airlines, transportation, and travel agencies Partnerships with local businesses & travel groups DISTRIBUTION & ACQUISITION CHANNELS Viral Marketing Transnational Industries such as Airlines & Entertainment Social Media Travelers Groups such as study abroad and military COST STRUCTURE Relatively low fixed cost; higher variable cost Salaries for employees Marketing Campaigns Lower per click cost vs web base advertising REVENUE STREAMS / PRICING Tailored Offering Revenue from paid advertisements