1. Consumer Beef Confidence A/B 75% A/B 87% What grade would you give the safety of food you buy in restaurants? In the supermarket?

2. Methodology Online survey of 2,000 consumers in December 2008. Consumers asked about affect of multiple beef “issues” on their purchase behavior: –You do not believe this to be true for beef –It may be true, but it doesn’t affect your beef use –You occasionally limit your beef use due to this –You frequently avoid beef due to this –You have eliminated beef use due to this

3. Six Years of Summit Meetings When the Beef Safety Summit meetings started in 2003, it was with the goal of: –Bringing together representatives from across the beef production chain; –Meeting in a non-competitive environment; –Solving the problem of E. coli and other safety challenges. So how are we doing?

4. Some Say Beef is Safer To what extent do you think steaks and roasts are safer now compared to five years ago, if at all? 88%: as safe or safer 12%: less safe

5. Some Say Beef is Safer To what extent do you think ground beef is safer now compared to five years ago, if at all? 84%: as safe or safer 16%: less safe

6. Consumers Recognize Efforts 81%: Agree 78%: Agree 77%: Agree