1. >> EU-ISRAEL TWINNING PROJECT Activity D.3 Design of web-based survey and questionnaire (CAWI) Jerusalem, 29 April – 1 May 2014

2. >> Mandatory result etc. Mandatory result One questionnaire designed for the web by the end of 6th project quarter (end of 2014) Expected output of D3 Mission report with recommendations on  Improving response rate in web-based surveys  How to improve web-questionnaire 2

3. >> Conclusions and recommendations (1) Organisational issues  Project on web-questionnaires for business surveys to be initiated through management decision  Management decision must be based on key managers’ joint recommendation  Management does the prioritizing and monitors the project’s progress continuously  Cross-cutting project organization should be established  Project manager, independent of the “general” organization and referring directly to top-management, and responsible for communication between different teams  Questionnaire designers’ specific qualifications are crucial for the project to succeed 3

4. >> Conclusions and recommendations (2) Development of the questionnaires  Choose a simple (short) survey to start with as the as a pilot  The choice should also be based on considerations on the respondents’ IT readiness, and it should not be a too small survey (number of respondents)  Keep it simple to start with – not too many functionalities, beware of the risk of having too many checks, sums etc.  Consider soft and hard validations – soft validations are be preferable, especially in the beginning – because the focus must be on the user-friendliness  Test is important at all stages and levels: design, developer, end-user (enterprises), accept, general management level (project manager) 4

5. >> Conclusions and recommendations (3) Other considerations (response burden and quality)  Important with only a few (as possible) clicks (for the end-user) to get the answering process started  Instructions - only most relevant information directly on the screen, other definitions etc. upon clicks  The strongest data up-front (high quality data first) – the sequencing of the questionnaire’s questions should reflect what the respondents consider most relevant and important  Use simple graphics to support the communication (bold, italic etc.)  Vertical scrolling is ok 5