1. Readings: Theory Text Ch. 5, 3:5, 3:6
Semiotics
Readings: Theory Text Ch. 5, 3:5, 3:6

2. Language (F. de Saussure)
not just a naming-process linking words & things

3. Linguistic Signs link concepts and “sound-images”
“sound-images” have two parts (Signified, signifier)

4. Sign (C.S. Peirce) NOT like this picture
“is something which stands to somebody for something” (representamen)
Creates another sign (mental image) or “interpretant” that has like content
NOT like this picture

5. Arrow

6. Icon has meaning even if the “object” doesn’t exist
only is a “sign” if the “object” exists

7. Yamandejia or Yamantaka (Terminator of Death--Victory over evil)
From M. McArthur Reading Buddhist Art

8. Yamantaka Thangka Textile Tibet/Xizang C. 1644-1911(?)
The John C. and Susan L. Huntington Archive of Buddhist and Related Art, The Ohio State University

9. Picton Trial

10. Index
Connects both with the “object” and with the person for whom it serves as a sign
Three characteristics
No significant resemblance to object
Refer to singularities
Direct attention by “compulsion”
Does not depend on association by resemblance or intellectual activities
Video clip (Cai Guo-Qiang discussing Gunpowder Paintings & Reading a Painting--from Art:21, Art in the Twenty-first Century, Season Three)

11. Symbol
Associated with “objects” (or ideas) by habit or convention without regard for original selection

12. Pride Flag

13. Che Guevara--revolution

14. Uncropped photo

15. Nike Che

16. Levels of Meaning (Roland Barthes)
Informational (communication of message)
Symbolic (semiologies of various kinds, common lexicon of meanings, closed sense, obvious meaning(s))
Signifying/Obtuse (extends beyond culture, signifier without signified, outside language, disturbs, indifferent to the story, against nature, free of narrative, subversive, DIFFERENT, point where “another language begins”)

17. Ivan the Terrible Screen Shot

18. Ordinary fascism image screen shot

19. Signs, Meanings & “events” (Make Bal)
Rethinking encounters with signs and meanings
Narrativity vs. scenes from everyday life with no iconographic expectations (maybe)

20. Nailhole

21. NailHole

22. How do we know what viewers will respond to?
Differences between verbal and visual texts
Differences between the verbal and the visual
Work-reader interaction

23. Facts, “Truth” and Design (Kress and Van Leeuwen)

24. Theories and Images (Paul Gilroy)
Denotations
“reading” visual representations & text
Critical discourse analysis

25. Communication & Semiotics (Signs & Codes)
“Sign: something that stands for something else in a system of signification (language, images, etc.)” (M. Levine 2005)
“ Code: the relational system that allows a sign to have meaning, the social organization of meanings into binary oppositions, hierarchies, and differential systems.”

26. August Sander--”Men in Suits” (John Berger)

27. P. Diddy ( )

28. Hipster

29. Critical Analysis: “Beautiful Women”
Ad and Illustration for article about ‘White Trash’ aesthetics by M. Talbot, “Getting Credit for being White” New York Times Magazine. Vol. 147 (Nov )

30. Last Day: Artists had long been challenging definitions of what is art and who can define it
Marcel Duchamp. Fountain, original (left) and recreations of lost 1917 “Original”

31. Manet Olympia

32. Yasamasu Morimura