1. Who is a Retailer & How Do We License Them?

2. Montgomery County Department of Liquor Control  Licensure, Regulation & Education DC Metropolitan Area Maryland, Virginia, Washington, DC Maryland 25 Liquor Boards Control Jurisdictions Montgomery County 1100 alcohol licensed facilities Over 1000 alcohol licensed events

3. Border Issues Location is everything  Metro area vs state of MD  Product availability  Hours  Ratios  Night clubs  Residency requirements  Wine corkage authority  Demographics  Minority majority  Homemade products

4. Where?  Traditional- 30 types annual licenses  Restaurant  Bars  Off premise ~ Beer/wine stores  Everyone else!  Community  Festivals, church, retailers  Neighborhood groups…street block party mixed use  Fairgrounds  Clubhouse lawns

5. Creative licensing  Salon  Art Gallery  Performing Arts  Community theater  Retailers- denim bar, jewelry store, sporting goods store

7. What we are dealing with….  Entitlement…..FB, twitter, blogs  Special events  Multiple licenses  Rapid evolution  Industry shift (wineries, breweries)  Product shift  Alcohol content shift

8. Social Media

9. Licensing ~ it is what it is….  Creative ~ Emerging markets…farm breweries, local, agriculture, unique and authentic, high demand-limited product such as craft beer  Layered ~ licensing state and local  Flexible ~ stretching  Exemptions and incentives create confusion  Respectful ~ local  Plan ~ purposeful licensing

10. Business as Usual?  Don’t assume - educate  Navigating the system  Working with other agencies  Early Assistance Team (E.A.T.)  Intervention  Application Review Team (A.R.T)  Alcohol Law Education and Regulatory Training (A.L.E.R.T.)  Alcohol Policy

11. And……  Print information on license  Create a chart  Network around the state  Alcohol Law Assessment:  Antiquated vs useful tool

12. Thank You! Kathie Durbin Division Chief, Licensure, regulation and Education Montgomery County Department of Liquor Control Kathie.Durbin@montgomerycountymd.gov