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Formats. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Classic doordrop.

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Presentation on theme: "Formats. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Classic doordrop."— Presentation transcript:

1 Formats

2 Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Classic doordrop Prime doordrop Category doordrop Envelope doordrop Sampling doordrop Localised doordrop Bespoke doordrop Multi-Page doordrop

3 Formats Classic doordrop National reach with low cost of entry By blending distribution across Royal Mail, Newshare and The Whistl Own Network, Classic doordrop campaigns give you cost-effective access to all 27 million households in the UK. Our geodemographic targeting allows you to reach valuable consumers with the least wastage. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Classic doordrop

4 Formats Prime doordrop Stand-out creative and tangible quality for premium brands For discerning advertisers looking to demonstrate their brand values through their media choices, Prime doordrop uses premium stock (at least 150 gsm) and stand-out creative. This format conveys trust and leadership, typically achieves higher recall and increases the likelihood of being kept and shared by consumers. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Prime doordrop

5 Formats Category doordrop A new media opportunity to grab a larger share of your target market This unique and high-impact format draws together like-minded advertisers to showcase the best in category by encapsulating an assortment of high quality catalogues and mini brochures. It brings an exhibition-like experience to the consumer in their own home, and by giving you the cost advantages of a shared initiative, you can extend the reach of your media spend. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Category doordrop

6 Formats Envelope doordrop Deliver a longer or more complex message at scale Envelope doordrop gives you the opportunity to intrigue consumers while establishing credibility. This format is ideally suited to conveying a more detailed or complex message about your brand or offering, and can optionally include a reply-paid card or other enclosure. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Envelope doordrop

7 Formats Sampling doordrop Let consumers experience your brand in the comfort of home Allowing consumers to try your product in the home environment can produce a strong and sustained uplift in sales and a halo effect across your other product ranges. And because the Sample doordrop is distributed on a solus basis by The Whistl Post Own Network, there are no limits on size or weight. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Sampling doordrop

8 Formats Localised doordrop There’s no place like home with a national campaign Advertisers are increasingly recognising the value of bringing a local significance to national campaigns to get closer to consumers. Using print partners with the latest digital techniques, we can deploy localised creative cost-effectively across a national doordrop campaign to deliver stronger recall and receptivity. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Localised doordrop

9 Formats Bespoke doordrop Harness outstanding creative to create a truly memorable campaign Today’s sophisticated die-cut techniques, eye- catching finishes and innovative formats allow you to create an exclusive doordrop that just begs to be explored. Bespoke doordrop brings your brand to life and differentiates your product launch. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Bespoke doordrop

10 Formats Multi-Page doordrop Cost-effective, informative advertising and showcasing A Multi-Page doordrop like a catalogue or brochure creates a perfect flow of factual information such as product descriptions, prices and store locations. This format brings the store experience to life in the home, enabling consumers to focus on purchasing decisions, driving online and in-store visits. Intelligent doordrop is available in a range of versatile and compelling formats that literally help your message hit home. Multi-Page doordrop

11 Thank you


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