1. Let’s build the Google of online dating.

2. Web Search Four sites dominated the Web search market: Online Dating Four sites dominate the online dating market:

3. Web Search Sites Their Web search systems delivered irrelevant results. Online Dating Sites Their chemistry prediction systems deliver irrelevant results.

4. Web Search Innovation Two grad students created PageRank, a new search system. Online Dating Innovation One man created Nymphs & Satyrs, a new chemistry prediction system.

5. Web Search Disruption The grad students created a search site that used their new system: Online Dating Disruption The man is creating a dating site that uses his new system: 4Amor ™

6. In online dating, Americans spend $2b/year. 50 million Americans use online dating, 90+ million people worldwide.

7. In online dating, 99% of startups fail. Too much money is chasing too few good ideas. Many startups pursue niche markets, but the good ones are already taken. Others are features, not products, and get copied by other sites.

8. In online dating, me-too sites struggle. Slow, expensive growth: $61 million in VC funding. Took 8 years to get 5% market share. Why? Its generic chemistry prediction system provides no advantage. Its brand positioning is weak. What makes it better or different?

9. In online dating, innovation brings results. Fast, explosive growth: Incubated by Match. Got 17 million customers in only two years. Why? Its young customers like to swipe photos. Matching is secondary. Its mobile-only focus provides a better service for its customers.

10. Customers want chemistry. They’re not getting it. Match property Chemistry.com promises chemistry, doesn’t deliver. “Predicting chemistry...that’s something we’re probably decades away from.” –Match CEO

11. Customers want chemistry. Current sites can’t deliver. Data can’t predict attraction. The objective data-based algorithms used by Match, Tinder, and OKCupid can’t predict subjective attraction. Personality is not sexuality. eHarmony’s matching is personality- based. But chemistry involves sexual desires, not personal preferences.

12. Customers want chemistry. 4Amor provides chemistry. 4Amor’s Nymphs & Satyrs ™ erotic profiling system predicts chemistry. It matches people according to erotic types that share strong chemistry. More at: www.nymphsandsatyrs.net

13. Customers want chemistry. That involves erotic energy. The Nymphs & Satyrs ™ system identifies four basic blends of feminine and masculine energy: Nymph | Muse | Satyr | Centaur

14. Customers want chemistry. That involves erotic types. You channel feminine and masculine energy. Your proportion = your erotic type. Your type “clicks” with another type. Hot Dancing NymphHot Fighting Satyr

15. Women want romance. Women are key to dating. Women want erotic romance. Fifty Shades of Grey sold over 140 million copies. $1.5 billion in erotic romance novels were sold in 2014. Women are the key to online dating. In dating, online or off, men go where the women are. And where do women want to go? Somewhere romantic.

16. Women want romance. Current sites don’t sell it. Some sell friendliness. Match and eHarmony sell bland, friendly compatibility. Others offer hookups. Tinder and OKCupid are seen as vehicles for sex hookups.

17. Women want romance. 4Amor sells romance. Tagline: “Find someone you desire.” 4Amor delivers what most women want: not friendliness, not a hookup, but mutual romantic desire. 4Amor promotional tie-ins with erotic romance publishers will build a “critical mass” of female customers. Sexually, most women crave polarized gender roles. 4Amor’s branding and marketing will reflect that.

18. Company Founder Chris Charuhas, a veteran entrepreneur who founded two previous companies. Skilled at promotion: took inpics.net to 4 million users. Former Army officer trained in organization and planning. Development Partner ACS, a Web development firm in business since 2002. It builds mobile- ready responsive sites. Skilled at branding: created visual identity for over 50 companies. Founded by a serial entrepreneur who understands startups.

19. Funding Seed round: $250K Series A: $1 million Series B: $4 million Revenue First year: $0. Site built and iterated with Customer Development process. Year 2: $0. Site promoted in DE/MD/VA with free subscriptions.* Year 3: $8m. 80k subscriptions at $9.95/month in 7 states. Year 4: $50m. 500k subs/25 states. Year 5: $200m. 2m subs/50 states. *People date others near them, so regional users determine a dating site’s success. Example: Tinder built “critical mass” by providing free service on college campuses.