1. Online

2. Unique visitors duplicated 46.8 m 21.6 m Unique visitors unduplicated Significant online newspaper reach (monthly) comScore: Sept 2012 Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro The average user visits two newspaper sites

3. UK online national newspapers are: World leaders Growing fast UK Newsbrands are world class

4. Newsbrand webpages are more trusted – and consequently, so are the advertisers! Consumer levels of agreement with statement that they ‘trust the publisher’ Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’ Source : The Association of Online Publishers / comScore

5. Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore

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