1. DRIVE INNOVATION USING SOCIAL, MOBILE AND THE CLOUD Andy Steggles President & Chief Social Strategist Higher Logic

2. WELCOME! Andy Steggles President & Chief Social Strategist Higher Logic http://www.higherlogic.com/andysteggles 2

3. SPEED OF TECHNOLOGY ADOPTION 3

4. THE EVOLUTION OF PERSONAL SOCIAL NETWORKING 4

5. EVOLUTION OF PERSONAL SOCIAL NETWORKING 5

6. PERSONAL SOCIAL NETWORKING 6

7. BUSINESS SOCIAL NETWORKING 7

8. 8 Social “Reach” Comparison BUSINESSPERSONAL 8

9. THE SOCIAL QUADRANTS 9

10. PUBLIC SOCIAL NETWORKS 10

11. SOCIAL CRM 11

12. SOCIAL SOFTWARE IN THE WORKPLACE 12

13. EXTERNALLY FACING SOCIAL SOFTWARE 13

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20. Blogs

21. SOCIAL AND SEARCH 21

22. AIA MISSION: RAISE AWARENESS OF INDUSTRY 22

23. MOBILE 23

24. Mobile affects every department and will soon be a significant line item in your budget. 24

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27. Native Apps, Responsive or Adaptive Design Mobile Strategy 27

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30. The CLOUD 30

31. Evolution of the Cloud 2008 – THE PERFECT TRIFECTA The Economy Tanked Mobile and Social Took Off The Cloud Emerged RESULT: Smarter IT Purchasing 31

32. PROBLEMS WITH THE TRADITIONAL TECHNOLOGY MODEL High Implementation Costs Extreme Complexity Frustrated Users High Maintenance and Customization Costs Poor end-user adoption Difficult to measure ROI 32

33. IS THE TRADITIONAL MODEL FAIR? 33

34. AMAZON (RE)INVENTED CLOUD COMPUTING 34

35. CAPITAL INVESTMENTS (Traditional Model) Capital Investments – CRM/AMS: $500k – Phone System: $50k – Email and Anti-Spam Server: $10k – Backup Server, Tape Drive etc.: $10k – Web Server: $10k – Accounting System: $10k – Switch/Router & Firewall: $10k Depreciation Period: 3 to 7 years 35 Total Capital Investment Expenditure: $600k

36. ANNUAL OPERATIONAL EXPENSES (Traditional Model) CRM/AMS: $80k license Phone System: $10k license Email and Anti-Spam: $2k Backup Server, Tape Drive: $2k Web server: $2k Accounting system: $2k Switch/Router & Firewall: $2k Depreciation Write-Off: $150k 1 * Network Admin: $70k 1 * Programmer: $100k Consulting/Customization: $100k 36 TOTAL ANNUAL OPERATION EXPENSE: $520K

37. COMPARABLE CLOUD MODEL Capital Investments: $0 Annual Operational Expenses: – CRM/AMS: $50k – Phone System: $10k – Email and Anti-Spam Server: $6k – File Sharing/Backup: $2k – Web Server: $6k – Accounting System: $10k – Member Community/Extranet: $18k – 0.5 * FTE (Cloud Admin): $35k – Misc. Consulting: $20k 37 Total Annual Cost: $157k

38. Traditional vs. Cloud 38

39. PROS AND CONS OF THE CLOUD MODEL PROS – Standardized platform – Outsourced support – Predictable budget – Better data analytics from improved interoperability – Cost CONS – Lack of flexibility – Complexity or lack of customization 39

40. Why Move to the Cloud? Strategic Focus Greater Organizational Agility Better Business Continuity Greater Responsiveness Access to Best Practices Predictable Budget Alignment Between Budget and Programs 40

41. MEASURING and RECOGNIZING 41

42. MEASURING AND RECOGNIZING Recognition…

43. RECOGNITION: WALL OF FAME

45. IMPLEMENTATION TIPS Don’t Over Segment Keep it Simple Auto-Subscribe Communicate Market Launch

46. THINK TANK How can in-person and online networking converge using mobile as the enabler? 46

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48. ROI vs. ROE 48

49. THE 2013 HIGHER LOGIC ENGAGEMENT SUCCESS KIT 49

50. ANDY STEGGLES President & Chief Social Strategist Higher Logic andy@higherlogic.com http://www.higherlogic.com/andysteggles