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Done by Clemence Manirumva. Introduction Acme widget bicycle has high quality bike that are comfort and style, and resistant to any type of water condition.

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Presentation on theme: "Done by Clemence Manirumva. Introduction Acme widget bicycle has high quality bike that are comfort and style, and resistant to any type of water condition."— Presentation transcript:

1 Done by Clemence Manirumva

2 Introduction Acme widget bicycle has high quality bike that are comfort and style, and resistant to any type of water condition. It works to meet customers needs. Outline Describing the advertizing campaign through : Description of the target market Explanation of the print ads and script for the 30-second TV How successful are ads to the target market and how they demonstrate vintage theme. Conclusion

3 Target market for the advertising campaign Target Market: Adult women from black, Hispanic, and Asian families in USA This is because : 45% of riders are 25 to 44 years old Women are the largest population group in USA and are not involved in bicycling 8% of female adult riders are frequents rider in 2000 and 2010 More than 85% of bicycle riders are non- Hispanic and white Black are less interested in bicycling http://media.tumblr.com/tumblr_m8z875ojHe1qgxwm3.jpg http://media.tumblr.com/tumblr_m8z875ojHe1qgxwm3.jpg,http://bicycletimesmag.com/wp-content/uploads/2014/01/davis2.jpghttp://bicycletimesmag.com/wp-content/uploads/2014/01/davis2.jpg

4 First print ads explanation This ads what to mean: It is possible for women to bike Benefits of bicycling :being safe, having high income and good health Bike is the reserve for the future.

5 How Ads demonstrate the vintage theme success to the target market This ads is modeled to the 1980s: Ethical respect for men and women. Using colored pictures Advertizing to only targeted customers with high interests in the business It appeals to adult It will attract women because of using women driving the bike

6 Second print ads explanation This ads intended to show: The products of the company The benefits of using acme widget products (bike). The uniqueness of the company Helps target customers to know the expectations from the company

7 Second ad explanation(cont.) How Ads demonstrate the vintage theme success to the target market This ads is modeled to the 1980s: A revolution in audience segmentation Using colored pictures Advertizing to only targeted customers with high interests in the business Reasons for customers to buy from acme widget company not others Shows the sample products of the company

8 Explanation for script for the 30-second TV The script intended : To attract women customers' attention to bicycling activity To show how bicycling is reliable for women, inspire women To show high interest in bicycling for men at the age of 65 Success to the target market: It will attract attention of target market of women

9 Explanation for script for the 30-second TV(cont.) How Ads demonstrate the vintage theme This ads is modeled to the 1980s: Historical influence :a revolution in audience segmentation Using colored pictures Advertizing to only targeted customers with high interests in the business

10 Conclusion Overall, both the two print ads and the script for the 30-second TV spot are intended to attract the attention of the target group of customers that are women. They all modeled to the era of 1980s because it will better help in representing the theme or purpose of advertisement.

11 100 brilliant print adverts. Retrieved form http://cfaresources.s3.amazonaws.com/Converted_PDF/RES- 0009436%20100%20Brilliant%20Examples%20of%20Print%20Ads.pdf http://cfaresources.s3.amazonaws.com/Converted_PDF/RES- 0009436%20100%20Brilliant%20Examples%20of%20Print%20Ads.pdf The 30 best print ads of 2014.Retrieved from http://www.creativebloq.com/advertising/30-best-print-ads-2014- 121413769 http://www.creativebloq.com/advertising/30-best-print-ads-2014- 121413769 Acme Widget logo. Retrieved form http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A% 20Advertise%20a%20Product%20or%20Service/AcmeLogo.pdf http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A% 20Advertise%20a%20Product%20or%20Service/AcmeLogo.pdf Image of the Acme Beach Cruiser. Retrieved form http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A% 20Advertise%20a%20Product%20or%20Service/Bike.jpg http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A% 20Advertise%20a%20Product%20or%20Service/Bike.jpg Shot types. Retrieved form http://www.mediacollege.com/video/shots/http://www.mediacollege.com/video/shots/ Acme Beach Cruiser. Retrieved from http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A% 20Advertise%20a%20Product%20or%20Service/BikeSpecSheet.pdf http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A% 20Advertise%20a%20Product%20or%20Service/BikeSpecSheet.pdf References


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