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Sports and Entertainment Marketing Introducing Challenges Technology Has Posed To Sports.

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Presentation on theme: "Sports and Entertainment Marketing Introducing Challenges Technology Has Posed To Sports."— Presentation transcript:

1 Sports and Entertainment Marketing Introducing Challenges Technology Has Posed To Sports

2 In your own words use the whiteboard and give an example of how sports have been altered by technology Example: Umpires & officials having access to instant replay to make on field calls.

3 Do you think officials should have access to instant replay to make decisions? MLB currently does not use instant replay to determine balls and strikes. 1

4 Hawk-eye is the name of a computer and camera system which traces a ball's trajectory. It is being used in international cricket and tennis, and many other sports are also looking at making use of this technology. The system is also being trialled in soccer as part of the goal line assessment. Hawk-Eye Technology

5 Computer Software Software to help organize data & produce reports. What about Mobile Apps?

6 List a Mobile Sports APP you are familiar with…

7 2 Give an example of a negative aspect of sports technology. Kids chose to stay inside & watch sports rather than going outside & participating.

8 Biomechanics & Physics of Sports Biomechanics is the sport science field that applies the laws of mechanics and physics to human performance, in order to gain a greater understanding of performance in athletic events through modeling, simulation and measurement.

9 In relation to sport, biomechanics contributes to the description, explanation, and prediction of the mechanical aspects of human exercise, sport and play. It is also necessary to have a good understanding of the application of physics to sport, as physical principles such as motion, resistance, momentum and friction play a part in most sporting events.

10 Online Golf Lessons? Improve your game with a video analysis of your golf swing from one of our teaching professionals. –Golf Channel SwingFIx

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12 What’s Your Message? Questions?


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