1. Delivering Open Cloud Eco-System for the Digital SME Derek J Collins – SPO EU Marketing - Ireland Design Centre @tmforumorg #TMFLive #DigitalSMECatalyst

2. Innovation Catalyst Contributors
Enable OpenCloud Ecosystems for Digital SME’s
Innovation Catalyst 1 pager Introduction
Learn more about this Catalyst :
Business Scenario
Use Cases
Innovation Catalyst Contributors
(& )
Digital SME Use Cases
Digital SME Order the product
Digital SME Change the product
Digital SME Terminate the product
Developer Marketplace Use Cases
Developer Rapid Integration of APIs and App Development
Developer Host App in the Marketplace
TMF Catalyst to innovate a commercial Digital SME offer for the end to end ecosystem analyzing TMF Open APIs and Framework to realize the service provider Future Mode of Operation
Hosted in Vodafone – Huawei OpenCloud Joint Innovation Center
Vodafone as Champion,
Centina ICT Assurance,
InverCloud UX Portal & SaaS MarketPlace,
Infosys Integration & Apigee API Gateway
Huawei Orchestrator, vCPE, SDN/NFV, ICT Infrastructure
Kick off Nov 15
TMF ‘Catalyst In Focus’
Dallas, US
Workshops Feb 16
TMF Action Week
Lisbon, Portugal
‘Hot-House’
Full Team April 11th
Newbury Lab, UK
Live Demonstration
May 9th-12th , 2016
TMF Live Nice, France

3. Scope and Objectives Business Problem the Catalyst is Addressing
Today CSPs serve Enterprise well, at TMFlive15, we identified the need to focus on Business Innovation on SME market to enable us to bridge the gap between commercial and technology, these SME’s are innovative and need to be served via Portals, APIs, could we apply Amazon models for a CSP driven SME service
How to enable a mass market SME offering that will enable a service provider to offer a mass market bundle of Digital SME services that is compelling for SMEs to consider a service provider alternative to internet players
How to enable the Service Provider to orchestrate a Digital SME offer that crosses network, cloud and application boundaries
How to enable a Digital SME to leverage Open API’s to build their own applications and host applications on a service provider Open cloud
Understand the impact of FMO (future mode of operation) business models for business operations using multiple context journeys
Technical Problem the Catalyst is Addressing
How to leverage SDN/NFV and cloud technologies to deliver agile service and meet SME real-time and on-demand experience
Usage of TMF API’s to realize a Digital SME service providing access to service provider OpenCloud with a managed vCPE and CloudVPN service
Analysis of the Open API’s for service and resource management to support ZooM for a Digital SME
Address the Open API and Framework gaps in Service & Resource Management focused on Digital SME
Leverage TMF standards that can support the use cases
Identify extensions to TMF standards and make recommendations
Identify gaps to TMF standards and make recommendations
Analysis of the capabilities of FMO architectures to Deliver OpenCloud Ecosystem for Digital SME’s

4. Bridge the Gap across Open Digital, ZOOM & Customer Experience
Digital Ecosystem
Reference Architecture
(DERA) context
“Think of the Digital SME
as an enabler for DERA
Customer Experience
Digital SME
B2B customer
with little ICT skills
using embedded B2B2X services
Digital SME
Digital Service Provider
Operations
supporting
Mass Market
with automated
Design & Support
processes
Digital SME
B2B2X
Developer
looking
for open AWS like
Network as a
Services +
Cloud Services
Digital
Smart City
SME
Digital Health
Smart Energy
Digital Finance
ZOOM
Open Digital Ecosystem

5. Ecosystem Champion and Participants
Service Provider Champion
Participants
Ecosystem Enablers

6. Delivering Open Cloud Eco-System for the Digital SME
Some of the Highlights of our Journey
To Innovate a commercial Digital SME offer for the end to end ecosystem analyzing TMF Open APIs and Framework to realize the service provider Future Mode of Operation
Bridging the Gap across Open Digital Economy, ZooM & Customer Centricity
An End-2-End Customer Journey : Service Order Creation to Assurance & Monitoring
A Developer Journey into the Service Provider Marketplace
Gap analysis between counterparts services from VF CSM and TMF at the entity level
API design type differentiation is also underway as a separate activity within VF Systems CoE
Potential benefits; API re-use, Continuous improvement, Contributions
Catalog Governance Model & Catalog Offerings for VPN contributions
“The problem we are aiming to solve is have a mass market offering that attracts Digital SMEs to Open Cloud infrastructure so that we can generate new revenue in partnership with Digital SME’s with an Open API architecture,” Dr. Lester Thomas, Chief Systems Architect at Vodafone Group

7. Business Scenario Catalyst Context
User Experience
Use Case
Business Canvas’s
IT Landscape
Network
Systems
TMF ZOOM
Other Standards
Business Scenario explores multiple context to identify challenges
to realize commercial innovation for Digital SMEs

8. Proof Points
The Scenario

9. Where are TMF Open APIs being used in our Catalyst
Catalyst: Delivering Open Cloud Ecosystems for Digital SMEs with Zero Touch Orchestration
Invercloud
Customer Management
API Mart
Ordering Wizard
SaaS Marketplace
Portal
Portal
TMF620
Product Catalog Management
TMF622
Product Ordering
TMF641 Service Ordering
API Gateway (API Exchange)
Infosys
“Apigee”
TMF Open API
Service Management
Service Orchestration
[Service Catalogue / Inventory]
Technology
Service Assurance
&
Dynamic Modelling
Centina
Systems
Huawei CO - IES
Functional Component
Management
Resource
Huawei CO - IES
Domain Orchestration
[Resource Catalogue / Inventory]
Huawei CO - IES

10. Journey Design
Create of Provide Product Definition

11. Journey Design
Create of Provide Product Definition

12. Journey Design
Customer Service Monitoring

13. Journey Design
Developer Journey

14. Scope of API re-use and contribution

15. Architecture: API Panorama Contribution
 DSME Touch Points 
Portal
API Mart
Ordering Wizard
SaaS / Market Place
Service Assurance View
API Exchange / API Gateway
Dynamic Modelling & Service Assurance
Domain Orchestrator
(a) SDN Controller (b) Open Stack
Service Orchestrator
COBRA Application / Component Mapping
(Vodafone’s Reference Architecture)
CSM / API Mapping
Technical White Paper
Contributions
Service Catalog API
Workforce API
Charging API
Service Order API
Service Inventory API
Service Layer APIs
Resource Inventory API
Resource Order API
Resource Catalog API
Resource Layer APIs
Source:
Lester Thomas
Vodafone Group
Apr 2016
Technology Domain
Impacted APIs
Non Impacted APIs

16. Detail Design

17. Assets
Some of the KEY Library of Assets collected: Who needs to read & Study?
API Map & Gap Analysis – VDF & TMF API Deltas
White Paper: Approach to Build Hypermedia extensions for TMF APIs - ALIGN KEY TMF SID ENTITIES AND SCHEMA.ORG
Video Testimonials : Derek: Lisbon Action Week: Lester Thomas & Nicoleta Stoica : Why & API (new TMF Live Video in progress)
Developer Journey Video and Flash – highlighting design Journey and API Realisation
SME Journey Video and Flash – highlighting SME Journey and eco-system participation
White Paper: Delivering Open Cloud Ecosystems for Digital SMEs with Zero Touch Commercial Innovation – Commercial paper by Huawei and VDF exploring the business case
Press Release approved by Vodafone: Published
Video walk-through of the DEMO’s (SME Journey, Assurance & Developer Journey) with Recorded Voice
Service & Resource Catalog Landscape: study ;CustomerFacingService’ and ‘ResourceFacingService’
High Level Design Specification - Ouyangweilong (Brian) – Vodafone Account Dept. (VAD) – Reading, UK
Design Scope UML and Visio Design Journeys – Atul Purohit – VDF Group
API Contribution: Service and Resource Catalog APIs based on the TMF catalyst.: Documents – VDF & Infosys
White Paper: Approach to Build Hyper Media API Study and Next Steps : Summary - Infosys

18. Next steps – Phase 2
High Level thinking within Vodafone re Roadmap of Catalyst – not confirmed – Ideal Top Priorities (thoughts from Lester & Atul)
Business Scenarios : Add New uses cases for 5G, Network Slicing,  IoT to target the catalyst as a platform to help focus on Vodafone Wireless strength , rather than its weakness in Fixed Fiber access for vCPE which is only in a smaller number of OpCo’s.  Specifically, VDF requested we add the work of the SPO Lab concepts onto our catalyst scenarios.
Focus on TMF Contribution for more TMF Recognition, now that Lester understands the Catalyst Judging model – this was his 1st time. Need to not just staff the catalyst but also network across the TMF Contribution teams of ZOOM, API’s, Catalog etc. to ensure the contributions are understood and differentiated.
On-boarding Developers to use API’s, VNF and Apps, .e.g. Suger CRM, Enterprise APP’s
On boarding Developer as per the TMF Catalyst demo we showed at the TMF Live!, but real.
On-boading NFV etc. as per the MV Ecosystem demo we showed at the Huawei SRM, but real
On-boarding an Enterprise App which we hinted at in the TMF Catalyst , demanding Cloud  & App Orchestration (not just NFV-O, SDN-O)

19. Next Steps – Phase 2
Atul’s early creative thinking re Use Cases – to be discussed as a team , then confirmed: Network Slice
There are a number of different types of network slice use cases under discussion:
MBB: Mobile Broadband: Provision of high data rates for use in urban and suburban environments
MMC: Man-Machine Communication (e.g. premium video / audio services)
M2M: Machine to Machine (e.g. auto-measurement, statistics collection)
MTC: Machine Type Communications (e.g. monitoring and automation of buildings and infrastructure, smart agriculture, logistics, tracking and fleet management)
Micro-operators / MVNOs utilizing parts of the operator’s network through network slices
One particular feature of 5G is low latency, which itself offers new opportunities:
Automotive Control (inter-car communications/driverless cars)
Remote machinery (e.g. excavators in mines and wood processors in forests limiting the need for people to work in hazardous environments or maybe to increase efficiency)
Medical Monitoring
Gaming: One market segment is believed to be the Gaming community who are prepared to pay a premium for low latency

20. Where to next ? Phase II Re- Group
Look at VDF Priorities , map to Huawei MV Program
Huawei Charter, Resources etc
Are VAD on board? Map of events
Participants, new , outside ICT, do we part company?