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2. ASHFORD BUS 330 Entire Course ASHFORD BUS 330 Entire Course+Quizzes   ASHFORD BUS 330 Week 1 DQ 1 Role of the Marketing Function  ASHFORD BUS 330 Week 1 DQ 2 Products and Services   BUS 330 Week 1 DQ 1 Role of the Marketing Function  BUS 330 Week 1 DQ 2 Products and Services  BUS 330 Week 1 Journal Learning Reflection

3. ASHFORD BUS 330 Week 1 DQ 1 ASHFORD BUS 330 Week 1 DQ 2   Role of the Marketing Function. What is the role of the marketing function in business?   DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications

4. ASHFORD BUS 330 Week 1 Journal ASHFORD BUS 330 Week 1 Quiz   Think for a moment about the last product you purchased. What was the product?  What is the brand name of the product? How would you describe the customer for this product   Question 1.  Which of the following lists contains all four of the purchase criteria categories identified as part of the Four Utilities of Customer Value?

5. ASHFORD BUS 330 Week 2 DQ 1 ASHFORD BUS 330 Week 2 DQ 2   Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve   Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually- sized products. Review the different product

6. ASHFORD BUS 330 Week 2 Journal Learning Reflection ASHFORD BUS 330 Week 2 Quiz   How would you apply the four p’s to a service? Choose a service you use. What is the service?   Retailers fill a market niche somewhere between low cost/low service and high cost/high service. Which of the following examples occupies the highest service/highest cost market niche?  :

7. ASHFORD BUS 330 Week 3 DQ 1 ASHFORD BUS 330 Week 3 DQ 2   Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the  ASHFORD BUS 330 Week 3 DQ 2

8. ASHFORD BUS 330 Week 3 Quiz ASHFORD BUS 330 Week 3 Written Assignment   Question 1.  Which of the following is NOT one of the nine criteria for effective segmentation of markets?  Question 2.   Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway.

9. ASHFORD BUS 330 Week 4 DQ 1 Functions ASHFORD BUS 330 Week 4 DQ 2 Marketing Plan   Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing   Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small

10. ASHFORD BUS 330 Week 4 Quiz ASHFORD BUS 330 Week 5 DQ 1   What strategic similarity exists between the Question Marks of the BCG Matrix and the Diversification strategy in Ansoff’s Matrix?   Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals

11. ASHFORD BUS 330 Week 5 DQ 2 ASHFORD BUS 330 Week 5 Final Paper   Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that   The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings

12. ASHFORD BUS 330 Week 5 Quiz   Question 1.  Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies?  Question 2.

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