2. The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.

3.  Why would companies want you to see their logo?  More often the better?  What are some ways companies boost their gross impression?  Other Examples?

4. Professional Sports Arenas ◦ Naming Rights ◦ Signs ◦ Jumbo Tron ◦ Contests

6.  Clothing – Uniforms  Theme Days: T-shirts, Cap Day, Bat Day, Collector cups  “Freebies” (Pens, Magnets and other little promo stuff) Websites - ◦ ESPN ◦ http://www.nfl.com/voting/rookies/2015/year/0 http://www.nfl.com/voting/rookies/2015/year/0

7.  The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.

8.  http://www.youtube.com/watch?v=MzqKs1n qQAY http://www.youtube.com/watch?v=MzqKs1n qQAY  Movies and TV (Product Placement)

9.  How would you increase the Gross Impression?  Pick at least 2 techniques you would use?  What %age of your budget would you use on each technique? ◦ Example: 20% on Promotional Cups, 55% Signs in Stadiums, and 25% Athletes wearing the logo  On what type of venue would you spent the most amount of your Marketing Budget?  BE SPECIFIC!!!!! What player? What games?

10.  http://www.youtube.com/watch?v=GP9enms7x Y4 http://www.youtube.com/watch?v=GP9enms7x Y4

11. Product placement :commercial products and services are used within the context of certain media where the presence of a particular brand is the result of an economic exchange http://www.youtube.com/watch?v=jGx3PBdb4f8&feature=related Product plug: When the featured product does not pay for the exposure

12.  https://www.youtube.com/watch?v=cFDoTns MAdY https://www.youtube.com/watch?v=cFDoTns MAdY  Chris Brown – Doublemint Chris Brown – Doublemint  https://www.youtube.com/watch?v=yZ2GUhS BbL4 https://www.youtube.com/watch?v=yZ2GUhS BbL4

13.  Theatre, film, television, music, video games and books  https://www.yout ube.com/watch?v =A27nH_TtN3k https://www.yout ube.com/watch?v =A27nH_TtN3k

14.  A can of RAID-- an ant killer made by the SC Johnson company -- in an episode of the popular HBO series “The Sopranos.” The poisonous prop was used in a particularly violent fight scene in the show.  A spokeswoman for SC Johnson, said the company was not approached about the use of their product and they would not have approved product’s use within the scene.

15.  For the first four seasons of Breaking Bad, no advertiser wanted to be part of a show about a drug dealer.

16.  But as the series won more and more awards, advertisers decided to overlook the drug theme in favour of the growing audience.  Breaking Bad broke all the rules of product placement, as advertisers benefited from the sustained exposure in a hit show.

17.  McDonald's employs consultants to keep their products out of entertainment that is not family-friendly.

18.  The decision to feature Reese’s Pieces in ET catapulted the product-placement craft into the Hollywood mainstream. Sales of the candy subsequently increased 80%.

19.  Etch A Sketch, Mr. Potato Head and Slinky were toys in the blockbuster Disney movie Toy Story. Etch A Sketch sales increased 4,500% Mr.Potato Head sales increased 800% Slinky, out of business for 10 years, made a furious comeback after getting over 20,000 orders.

20.  If you've seen Tom Cruise in Risky Business, you'll know he famously wore Ray-Ban sunglasses in the movie and on the classic 1983 film poster.

21.  Wayfarers were developed in 1952. Sales had dropped to only 18,000 pairs by the 80s. Ray-Ban felt the glasses were at the end of their lifecycle, and were about to drop them from the product line.  But after Wayfarers were placed in Risky Business, sales that year jumped to 360,000 pairs, and by 1989, four million pairs were sold.  Product placement saved the product.

22. product placement could be changed with computer technology to suit various audiences, or to make scenes available to multiple advertisers. Demolition man (1993) taco bell/pizza hut swap https://www.youtube.com/watch?v=gpRzusd9 Yi8

23.  Shameless Product Placement  https://www.youtube.com/watch?v=PrPV9o8 HXvs https://www.youtube.com/watch?v=PrPV9o8 HXvs

24.  https://www.youtube.com/watch?v=4LFQIoc 49ZM https://www.youtube.com/watch?v=4LFQIoc 49ZM

25.  https://www.youtube.com/watch?v=4upslJhS W68 https://www.youtube.com/watch?v=4upslJhS W68

26.  http://images.businessweek.com/ss/09/04/ 0423_tv_product_placements/1.htm http://images.businessweek.com/ss/09/04/ 0423_tv_product_placements/1.htm  10 Worst Examples of Product Placement on TV ◦ http://shine.yahoo.com/channel/life/10-worst- examples-of-product-placement-on-tv-1888739 http://shine.yahoo.com/channel/life/10-worst- examples-of-product-placement-on-tv-1888739

27.  And the award for Product Placement Production went to Smurfs 2 – the film covered the entire cost of its $105 million dollar budget with $150 million worth of product placement deals.

28.  Occurs when real life products are developed that match products featured in a fictional context If NBC licensed the name “Dunder Mifflin” and “Dunder Mifflin” branded paper products were then sold at Office Max or Staples, they would be implementing a reverse product placement strategy

29.  In 2007, 7-Eleven rebranded several of its stores as “Kwik-E-Marts”, selling reallife versions of products seen in episodes of the Simpsons

30.  Pick a product with a partner. Give me details as to what is it.  How would you use product placement effectively promote your product?  What TV show, Film or Sports Game would you pick.  How often would you use it?  Think of an example of Reverse Product Placement that you would enjoy!