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On Sampling Elspeth Slayter. Administrative matters & check-in Review of research design On sampling strategies Designing your sampling strategy Critiquing.

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Presentation on theme: "On Sampling Elspeth Slayter. Administrative matters & check-in Review of research design On sampling strategies Designing your sampling strategy Critiquing."— Presentation transcript:

1 On Sampling Elspeth Slayter

2 Administrative matters & check-in Review of research design On sampling strategies Designing your sampling strategy Critiquing sampling methods Group critique of articles read to date Dyad time for Assignment #2

3 1 5 234

4 Aims & logic of sampling and the p-word Specific techniques, limitations, sample size

5 Theory = soul Research question = eyes Sample = body Findings = movement of the body Subjects vs. participants vs. respondents People you select based on certain CRITERIA What are your criteria?

6 Population (a.k.a. Universe) complete listing of a set of elements having a given characteristic(s) of interest Sample Infers population characteristics from a subset of the population Saves money Saves time Can be more accurate – don’t need whole pop

7 A list of population members May get a complete listing - but often population and sample frame are different Example: DSS Lowell Caseworkers Terminology heads-up: Differences between the sample frame and population are referred to as: “sample frame error”

8 Not representative/biased in some way Non-response error: created when chosen sample members do not participate Creates two problems: Need larger initial sample size Non-respondents may differ from respondents (“questionnaire freaks?”)

9 Representativeness – so you can make informed guesses about the population (i.e. so you can generalize to the population) Mirror the population you seek to study as much as possible Chance differences always exist - probability sampling helps

10 Mathematical likelihood that an event can occur Ranges from 0 to 1 (chance of occurring) Application to sampling: The larger the sample, the more chance there is that you will have a group that is representative of the whole population

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12 Research topic: Grades and social adjustment of students in a U.S. 4 th grade public school suburban classroom You walk into the classroom to pick a random sample, you choose the first two rows of students. What is the probability that you have a representative group? What will this do to your results?

13 Probability: each population element has a known, non-zero chance of being included in the sample Non-probability (a.k.a. accidental): can’t mathematically estimate the probability of a population element being included in the sample

14 Convenience Purposive/judgment: Often used in qualitative research Hand picked as representative of a population of interest Often a small sample in which researcher tries to represent all segments of population Snowball: Appropriate for small specialized populations Each respondent is asked to identify one or more other population members Drawbacks: Those with more ties to sample members are selected Similar people are more likely to be connected/selected

15 Rarely, regardless of size, do these samples prove to be representative Not recommended for descriptive or causal research without careful commentary on generalizability. May be better at understanding relationships between variables than at making descriptive estimates

16 Compare sample characteristics or findings to census/random sample studies Speculate carefully about bias, and how it is likely to have affected results Collect sample where population is likely to be Cultivate diversity in the sample (oversample, quotas) personal, subjective selection Use of “weighting”

17 Each sample element has a known, non-zero, equal chance of being selected from the sampling frame Examples: Lottery numbers Name in a hat Random digit dialing to approximate random samples Random numbers table

18 Systematically spreads sample through a list of population members Example: Population = 10,000 people, need sample of 1000, select every 10th name In nearly all practical examples, the procedure results in a sample equivalent to systematic random sampling

19 Natural sub-groupings Random sample taken from sub-groupings at a fixed rate Examples: Gender 50%/50% or ??? Groups based on known proportions Remember “weighting?”

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21 Find similar studies which are successful and getting sufficiently reliable results Collect sample size large enough so that when divided into groups, each group will have a minimum sample of 100 or so (ideal) Calculate the cost of interview and data analysis per respondent. Divide total budget by this amount to get maximum sample size.

22 “Purposive” sampling

23 Four groups: 1) Padgett et alia on women who are homeless 2) Eyrich et alia on testing theory related to homelessness 3) Kriz, et alia on child protection work with immigrants who are undocumented 4) Pignotti et alia on “NUTS”


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