1. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 1 Chapter 2 PSYCHOLOGICAL METHODS Section 1: Conducting ResearchConducting Research Section 2: Surveys, Samples, and PopulationsSurveys, Samples, and Populations Section 3: Methods of ObservationMethods of Observation Section 4: The Experimental MethodThe Experimental Method Section 5: Ethical IssuesEthical Issues

2. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 2 Chapter 2 Question: What steps do scientists follow in conducting scientific research? STEPS IN SCIENTIFIC RESEARCH Form a question (posing a question based on experience, psychological theory or common knowledge) Form a hypothesis (making an educated guess) Test the hypothesis (examining the evidence through any of a variety of means) Section 1: Conducting Research

3. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 3 Chapter 2 Question: What steps do scientists follow in conducting scientific research? Analyze Results (looking for patterns or relationships in the evidence) Draw a conclusion (determining whether the findings support the hypothesis and adjusting it if they do not) Section 1: Conducting Research STEPS IN SCIENTIFIC RESEARCH (continued)

4. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 4 Chapter 2 Question: Why are proper sampling techniques important? IMPORTANCE OF PROPER SAMPLING TECHNIQUES Samples must be selected scientifically to ensure that the samples accurately represent the populations they are supposed to represent Section 2: Surveys, Samples, and Populations

5. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 5 Chapter 2 Question: What are the various methods of observation, and how is correlation used in analyzing results? METHODS OF OBSERVATION Testing Method – several types of tests measure various elements of human behavior such as abilities, interests, and personality Case-study Method – researchers conduct in- depth investigations of individuals or small groups Section 3: Methods of Observation

6. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 6 Chapter 2 Question: What are the various methods of observation, and how is correlation used in analyzing results? Longitudinal Method – a group of participants are observed at intervals over an extended period of time Cross-Sectional Method – researchers compare the differences and similarities among people in different age groups at a given time Section 3: Methods of Observation METHODS OF OBSERVATION (continued)

7. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 7 Chapter 2 Question: What are the various methods of observation, and how is correlation used in analyzing results? Naturalistic-Observation Method – researchers observe the behavior of people or animals in their natural habitats Laboratory-Observation Method – participants are observed in a laboratory setting Section 3: Methods of Observation METHODS OF OBSERVATION (continued)

8. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 8 Chapter 2 Question: What are the various methods of observation, and how is correlation used in analyzing results? CORRELATION Correlation measures how closely one thing is related to another Section 3: Methods of Observation

9. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 9 Chapter 2 Question: What are the purposes and elements of experiments? PURPOSES AND ELEMENTS OF EXPERIMENTS Researchers conduct experiments to learn about cause and effect. Elements of experiments include independent and dependent variables, experimental and control groups, and the placebo effect. Section 4: The Experimental Method

10. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 10 Chapter 2 Question: How are ethical issues involved in psychological research? ETHICAL ISSUES AND RESEARCH Protect study participants from harm Maintain the scientific integrity of the study Promote the dignity of the individual Foster human welfare Confidentiality Informed Consent Section 5: Ethical Issues

11. HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 11 Chapter 2 Question: How are research questions formed? Sources for Research Questions Daily Experience Psychological Theory Folklore and Common Knowledge