1. sastumro maldivebze

2. sastumro meurneoba da servisi-2 transnacionaluri korporaciebi sastumro meurneobaSi warmoebis procesebis koncentracia da kapitalis centralizacia iwvevs transnacionaluri korporaciebis (tnk) warmoqmnas. Tavisi sawarmoo qselebiT maT moicves msoflio sivrcis mniSvnelovani nawili. maTi sawarmoo sistemebi ar emTxveva saxelmwifo sazRvrebs. tnk aqtiur rols TamaSoben globalur integraciul procesebSi. klasikuri saxiT tnk wamoadgens korporacias, romelsac Stab-bina da sawarmoebi gaaCnia sabaziso qveyanaSi da Svilobili kompaniebi, filialebi da saagentoebi _ sxva qveynebSi, romlebic dakavSirebulni arian ganviTarebis saerTo strategiiT, marTvis, warmoebis, marketingisa da gasaRebis saerTo infrastruqturiTa da programebiT. tnk iReben sastumro jaWvebis saxes da isini Tanamedrove cxovrebis SesamCnev movlenad iqcnen. dRes msoflioSi 300-ze met sastumro jaWvs iTvlian. maTze modis mTeli sanomre fondis naxevarze meti.

3. sastumro meurneoba da servisi-2 msoflio praqtikaSi gamoiyofa sastumro jaWvebis ori ZiriTadi saxeoba: integrirebuli jaWvebi, romlebic Sedgeba msgavsi (erTgvarovani) erTeulebisagan da sastumro konsorciumebi, romlebic damoukidebel sastumroebs aerTianeben. integrirebuli sastumro jaWvebi sastumro jaWvi warmoadgens otelebis (ori an meti) jgufs, romelTac aqvT saerTo marTva, produqtis promouSenis koncefcia da savaWro marka. sastumroebis jaWvTan mierTebis formebi gansxvavebulia _ ganTavsebis saSualebis SeZena sastumro kompaniis mier, maTTan franCizuri xelSekrulebis dadeba an marTvis kontraqtis gaformeba. yvelaze mZlavrad iTvlebian integrirebuli sastumro jaWvebi, romlebic Sedgebian sruluflebiani korporatiuli wevrebisagan. isini gaerTianebuli arian mflobelebis saerTo sakuTrebiT. Tumca msoflio aRiarebasa da farTo gavrcelebas isini franCaizings unda umadlodnen.

4. sastumro meurneoba da servisi-2 ## kompaniis dasaxeleba Stab-binis mdebareoba nomrebis raodenoba, aTasi qveynebis raodenoba zogierTi savaWro marka 1. interkontinental houTelz didi britaneTi 584,3100 interkontinental, indigo, holidei in 2. sendant korporeiSn aSS522,855deiz in, ramada, super 8 3. meriot interneSnlaSS499,268 meriot houTelz end rizoTs, qorTiard 4. hilTon houTelz interneSnl aSS485,478 hilTon, konrad, embasi siuTs 5. Coiz houTelz interneSnl aSS481,140 komfort in, quoliTi, ekonolij msoflios umsxvilesi sastumro jaWvebi, 2007

5. sastumro meurneoba da servisi-2 ## kompaniis dasaxeleba Stab-binis mdebareoba nomrebis raodenoba, aTasi qveynebi s raodenoba zogierTi savaWro marka 6.akorsafrangeTi475,490 sofitel, novotel, pulman, formula 1 7.besT uestern interneSnl aSS315,978 besT uestern premier 8.starvud houTelz aSS257,995 Seraton, vestin, element 9.karlton hospiTeliTi aSS147,170 rijent, redison, park plaza 10.global haiaT korporeiSn aSS134,344 park haiat, grand haiat, rijensi msoflios umsxvilesi sastumro jaWvebi, 2007

6. sastumro meurneoba da servisi-2 mowinave jaWvebis aTeulSi 8 amerikulia da TiTo _ britanuli da franguli.

7. sastumro meurneoba da servisi-2 franCaizingi aris biznesis warmoebis meTodi, rodesac erTi kompania (franCaizis mimRebi anu franCaizi) II kompaniisagan (franCizis gamcemis anu franCaizorisagan), molaparakebuli bazris farglebSi, yidulobs garkveuli savaWro niSnis, warmoebis teqnologiis da/an produqtis gasaRebis gamoyenebis uflebas, anu franSizas. amasTan kompaniebi, rogorc samarTlebrivad, ise finansurad, erTmaneTisagan damoukideblebi rCebian. arsebiTad franSiza savaWro niSnis gaqiravebaa. franCaizori, romelic ukve kargadaa cnobili bazarze da daamtkica Tavisi biznes-modelis sicocxlisunarianoba, mewarmes aZlevs sakuTari saqmis warmoebis saSualebas misi saxeliT saerTo standartebis Sesabamisad. is franCaizs exmareba am saqmianobis ganxorcielebaSi da Tavisi reputaciis SesanarCuneblad akontrolebs mas. safirmo simbolikis garda, franCaizori mewarmes aZlevs biznesis warmoebis aprobirebul meTodikas, nou-haus CaTvliT, uwevs sakonsultacio daxmarebas, aseve exmareba personalis momzadebaSi da sareklamo kampaniis Catarebasac Tavis Tavze iRebs.

8. sastumro meurneoba da servisi-2 franCaizori arCevs potenciur franCaizs. yoveli sastumro korporacia aseT dros sakuTari kriteriumebiT sargeblobs. xSirad franSizuri xelSekrulebis dadebis aucilebel pirobas sawarmos minimaluri zoma (50-150 adgili), restornis, baris, sakuTari samrecxaos, auzis, Sekrebebisa da konferenciis Casatarebeli darbazebis arseboba warmoadgens. franCizas aseTi testis gavlis Semdeg kargi Semosavlebis imedi unda hqondes (gamoTvlilia, rom sastumro jaWvis erTi nomris Semosavali 7- jer aRemateba damoukidebeli sastumros Semosavals). franCaizi ixdis erTjerad gadasaxads da regularulad _ mimdinare gadasaxadebs. es Tanxebi gansxvavebulia xolme. zogierTi franCaizori aseve moiTxovs im sastumros gadaiaraRebas, romelic cdilobs moipovos misi savaWro markis gamoyenebis ufleba.

9. sastumro meurneoba da servisi-2 kompania (savaWro marka) pirveladi gadasaxadi wliuri (roialTi) gadasaxadi marketingisa da promouSenis yovelwliuri gadasaxadi dajavSnis sistemasTan mierTebis gadasaxadi akor2000 fr. nomrisTvis ganT-is momsa- xurebis reali- zaciis erTiani Semosavlis 4% ganT-is momsa- xurebis reali- zaciis erTiani Semosavlis 2% Tanxa ar aris dafiqsirebuli grupo solfasi SeTanxmebi T ganT-is momsa- xurebis reali- zaciis erTiani Semosavlis 4% ganT-is moms-is realizaciis erTiani Semos-is 1,5% gamocxadebuli tarifis 4% da fasdaklebis tarifis 8% mariot interneSnl 300 dolari nomrisTvis ganT-is momsa- xurebis reali- zaciis erTiani Semos-is 4%+ kvebisa da sasmelebis moms-is reali- zaciis erTiani Semos-is 1% Semosavlis 1,5% 12,5 dol. rezervirebis erTi operaciisTvis evropis sastumroebis franCaizuli gadasaxadebis tipuri struqtura

10. sastumro meurneoba da servisi-2 kompania (savaWro marka) pirveladi gadasaxadi wliuri (roialTi) gadasaxadi marketingisa da promouSenis yovelwliuri gadasaxadi dajavSnis sistemasTan mierTebis gadasaxadi redisondaaxloebiT 40 aT dol. ganT-is momsa- xurebis reali- zaciis erTiani Semosavlis 3% ganT-is momsa- xurebis reali- zaciis erTiani Semosavlis 2,5% 11dol. rezervirebis erTi operaciisTvis holidei in 400 dolari nomrisTvis (min. 30 aT.dol.) ganT-is momsa- xurebis reali- zaciis erTiani Semosavlis 4% fiqsirebuli wliuri gadasaxadi, ganT-is moms-is realizaciis erTiani Semos-is 2-3% emateba marketinguli kvlevebisa da promouSenis xarjebi Coiz houTelz interneSnl 120 dolari nomrisTvis gansxvavebulia wlebis mixedviT* ganT-is momsa- xurebis reali- zaciis erTiani Semosavlis 1% 6 dol. rezervirebis erTi operaciisTvis evropis sastumroebis franCaizuli gadasaxadebis tipuri struqtura

11. sastumro meurneoba da servisi-2 * Coiz houTelz interneSnlis wliuri (roialTi) gadasaxadis struqtura: pirveli weli: ganTavsebis momsaxurebis realizaciis erTiani Semosavlis 1%; meore weli: ganTavsebis momsaxurebis realizaciis erTiani Semosavlis 2%; mesame weli: ganTavsebis momsaxurebis realizaciis erTiani Semosavlis 2,5%; meoTxe da Semdgomi wlebi: ganTavsebis momsaxurebis realizaciis erTiani Semosavlis 3%;

12. sastumro meurneoba da servisi-2 aRniSnuli xelSekrulebiT orive mxare mogebulia: franCaizori swrafad afarToebs Tavisi biznesis sazRvrebs didi kapitaluri da mimdinare xarjebis gareSe. Tavisi safirmo sombolikis gadacemiT is ufro Rrmad aRwevs msoflio bazarze. franCaizas riski, saTao organizaciis gamocdilebisa da teqnikuri informaciis SemweobiT, mcirdeba. aSS-Si axladSeqmnili sawarmoebis naxevari 2-3 weliwadSi wyvets arsebobas, xolo 5 wlis Semdeg bankrotebis raodenoba 70%-ia, franSizis kompaniebs Soris 5 wlis Semdeg ixureba 100-dan mxolod 8 dawesebuleba. franCaizingis saqmeSi Zalze warmatebulia stumarTmiRebis industria aSS-Si. evropaSi ki ufro miRebulia marTvaze kontraqtebis xelmoweris praqtika.

13. sastumro meurneoba da servisi-2 upiratesobanakli franCaizorisTvis SedarebiT mcire sawyisi kapitaligeografiulad gafantuli da mravali franCizismimRebTa kontrolis sirTule gasaRebis bazris swrafi gafarToeba firmis Sida standartebis daucvelobis SemTxvevaSi sastumro jaWvis saqmiani reputaciisa da ekonomikuri maCveneblebis gauareseba minimaluri finansuri riski saerTaSoriso sastumro qselebSi firmis Sida standartebis SenarCunebis sirTule qveynebs Soris politikuri, ekonomikuri, kulturuli sxvaobebis gamo klientebis mxridan mocemuli kompaniis savaWro markisa da misi sastumro momsaxurebis asortimentisa da xarisxisadmi aRiarebis zrda franSizis mimRebTan konfliqtis albaToba franCaizingis sistemis ZiriTadi dadebiTi da uaryofiTi mxareebi stumarmaspinZlobis industriaSi

14. sastumro meurneoba da servisi-2 upiratesobanakli franCaizisTvis momxmareblebs Soris ukve aRiarebuli savaWro markisa da reputaciis gamoyeneba msxvili sainvesticio xarjebis gawevis aucilebloba damoukidebeli biznesis gaxsnasTan SedarebiT kapitalis ekonomia ukve aprobirebuli gamocdilebis gaziarebiT, franCaizoris SesaZlo daxmareba sainvesticio resursebis mopovebaSi feanCaizinguli sistemis wesebis mkacri dacva kompanis-franCaizoris momsaxurebebisa da daxmarebiT sargeblobis SesaZlebloba konfliqtebis albaToba franCaizorTan jarimebis didi moculoba franSizis gayidvis SeTanxmebis gauqmebis SemTxvevaSi franCaizingis sistemis ZiriTadi dadebiTi da uaryofiTi mxareebi stumarmaspinZlobis industriaSi (gagrZeleba)

15. sastumro meurneoba da servisi-2 marTvaze kontraqti formdeba otelis mflobelsa da sastumro menejmentSi gamocdil da daspecialebul kompania-operators Soris. mesakuTres ar aqvs marTvis gamocdileba an ar surs menejeruli funqciis Sesruleba, magram mogebis miRebis survili aqvs, amitom Tavis sawarmos profesional mmarTvels gadascems.

16. sastumro meurneoba da servisi-2 kontraqtis Tanaxmad, mflobeli kisrulobs marTvis procesSi Caurevlobas da ixdis yvela mimdinare xarjs, aseve sakuTrebis uflebidan gamomdinare, eweva safinanso da operaciul xarjebs. operatori ki awarmoebs obieqtis marTvas arsebuli standartebis Sesabamisad, raTa uzrunvelyos sawarmos Semdgomi rentabeluri eqspluatacia. is asrulebs menejerul funqciebs da ar iZens otelze raime uflebas. misi safinanso pasuxismgebloba SezRudulia. gaweuli momsaxurebisTvis operatori iRebs garantirebul anazRaurebas. varaudoben, rom marTvaze kontraqtis forma pirvelad XX saukunis dasawyisSi daido, zogi ki fiqrobs, rom es moxda amerikuli sastumro kompaniebis serTaSoriso bazarze gamosvlis Semdeg _ 1950-ianebis Sua wlebSi. amas win uZRoda sastumro mSeneblobis farTo ganviTareba. fasebi sakmaod maRali iyo da investorebi didi enTuziazmiT debdnen kapitals sastumro meurneobaSi. ase iqmneboda amerikuli sastumro gigantebi “Hilton Hotels International”, “Marriot International”.

17. sastumro meurneoba da servisi-2 upiratesobanakli sastumros mflobelisTvis mmarTveli kompaniis mxridan sastumros sakuTrebaze uflebis ararseboba sakuTrebis formidan gamomdinare safinanso da saoperacio riskebi Semosavlis maqsimizacia mmarTveli kompaniis profesiuli saqmianobiT marTvis procesSi Carevis uflebis arqona mmarTveli kompaniis SerCevis Tavisufleba mmarTveli kompaniisTvis anauzRaurebis gadaxdis aucilebloba mmarTvel kompaniasTan SeTanxmebis gareSe sainvesticio saqmianobis SesaZlebloba xangrZlivi kontraqtis darRvevis sirTule sasturmroebis sakontraqto sistemiT marTvis ZiriTadi dadebiTi da uaryofiTi mxareebi

18. sastumro meurneoba da servisi-2 upiratesobanakli mmarTveli kompaniisTvis gavlenis sferos gafarToebamflobelis safinanso-ekonomikur mdgomareobaze damokidebuleba uZrav qonebaSi investirebis aucileblobis ararseboba samuSaos dakargva kontraqtis vadis amowurvis Semdeg marTvis gadawyvetilebebis miRebis Tavisufleba Semosavlis zrda minimaluri danaxarjebiT sasturmroebis sakontraqto sistemiT marTvis ZiriTadi dadebiTi da uaryofiTi mxareebi (gagrZeleba)

19. sastumro meurneoba da servisi-2 bazris sastumroebiT gajerebis kvalobaze, SeTavazebam gadaaWarba moTxovnas, Semcirda sastumros datvirTuloba, daeca fasebi uZrav qonebaze. mflobelebi mixvdnen, rom mTavari qonebis floba ki ar aris, aramed misi sworad gankargva (marTva). aqedan iRebs saTaves sakontraqto marTva. erT-erTma pirvelma marTvis aseTi forma airCia amerikulma sastumro korporaciam “Hayat Hotels International”. Tavidan is orientirebuli iyo flobis uflebiT sastumroebis SeZenaze. mogvianebiT gadawyda ori kompaniis Seqmna: erTi iqneboda sastumroebis mflobeli, II _ ganaxorcielebda maT operatiul marTvas. funqciebis gayofam dadebiTi Sedegi moitana da “Hayat”- is magaliTs bevrma sastumro jaWvma mihbaZa. menejeruli kompaniebis 2 tipi: I _ kontraqtis safuZvelze axorcielebs Tavisi sastumro jaWvis wevrebis marTvas (mag., evropis erT-erTi umsxvilesi sastumro korporacia “Accor” _ safrangeTi, kontraqtiT nomrebis 21%-is marTvas axorcielebs); II _ damoukidebeli mmarTveli kompaniebi, romlebic sxvadasxva sastumro jaWvebs emsaxurebian. es ZiriTadad aSS kompaniebia, romlebic daspecebuli arian sxvadasxva bankebis, sadazRvevo kompaniebis, sapensio fondebis, bizneskompaniebis an kerZo mflobelebis kuTvnili sastumroebisa da motelebis marTvaSi.

20. sastumro meurneoba da servisi-2 magaliTad, “Interstate Hotels and Resorts” 2008w aSS 36 StatSi, belgiaSi, irlandiaSi, kanadaSi, meqsikaSi da ruseTSi 217 sastumros marTavda (45 aTasze meti nomriT).

21. sastumro meurneoba da servisi-2 sastumro biznesis organizebis modelebi warmoebis nakadur-masobrivi sistema (sawarmoo procesebis standartizacia, tipizacia da konveierizacia) _ sastumro biznesis organizebis amerikuli modelia. 1980-iani wlebidan samomxmareblo moTxovna diferencirebuli gaxda da daiwyo am sistemis daqveiTeba. aucilebeli gaxda maRali xarisxisa da farTo asortimentis produqciis warmoebis danergva (turistebisTvis standartizebuli ganTavseba naklad iqca). bazris axal pirobebSi amerikuli konveieruli sistema mouqneli aRmoCnda (is Zalian inerciuli gamodga da swrafad ver reagirebda mudmivad cvlad samomxmareblo moTxovnebze). amerikuli kompaniebi Seaviwroves bazarze gamoCenilma britanulma, iaponurma, skandinaviurma da frangulma operatorebma. mag., frangul “Accor ”-s, 1978-Si mTel msoflioSi 45 oteli hqonda, 1994-Si ki _ daaxloebiT 2,3 aTasi. wamyvani amerikuli qselebi (“Holiday Inn”, “International Hotels and Resorts”) britanelebma SeiZines.

22. sastumro meurneoba da servisi-2 amerikelebi, nergavdnen ra Tavis erovnul standartebs msoflioSi, karg pirobebs anu Cveul garemos uqmnidnen Tavis moqalaqeebs, magram amave dros axdendnen maT izolirebas adgilobrivi, gansxvavebuli garemosgan. Tumca cxovrebam aiZula isini, gaeTvaliswinebinaT mimRebi qveynis erovnuli kulturis specifika.

23. sastumro meurneoba da servisi-2 sawarmos marTvisadmi evropuli midgoma ufro rbilia da nakleb orientirebulia standartizaciaze. axasiaTebs warmoebis moqnili sistema da erovnul garemoSi Caweris unari. bolo wlebSi msoflioSi farTod inergeba aziuri modeli, romlis ZiriTadi kriteriumia funqcionirebis xangrZliv perspeqtivaze gaTvlili moqniloba da efeqturoba. eqspertebis varaudiT, 2019-Tvis 10 lideri sastumro jaWvis naxevari aziuri warmomavlobis iqneba. amJamad SeiniSneba samive modelis daaxloebis tendencia.

24. sastumro meurneoba da servisi-2 sastumro konsorciumebi sastumro jaWvebis mxridan mkveTri konkurenciis pirobebSi damoukidebeli sastumroebi sastumro konsorciumebSi erTiandebian. maTi wevrebi erToblivad axorcieleben sxvadasxva saqmianobas, romlebic mniSvnelovan xarjebTan aris dakavSirebuli da calkeul dawesebulebebs ar xelewifebaT. konsorciumi uadvilebs otelebs axal bazrebze gasvlas da mTavari _ aZlevs maT cnobili savaWro markiT sargeblobis uflebas (erToblivad axorcieleben marketingul kvlevebs, exmarebian erTmaneTs personalis marTvaSi, Sesyidvebis ganxorcielebaSi, dajavSnis sistemebSi gawevrebaSi da a.S.). Ksavaldebuloa konsorciumis subieqtebis regularuli, detaluri inspeqtireba. sastumro konsorciumebis ganviTarebis 2 tendencia _ raodenobrivi da xarisxobrivi cvla da ubralod meqanikuri zrda.

25. sastumro meurneoba da servisi-2 upiratesobanakli menejmentis damoukideblobisa da saoperacio gadawyvetilebebis damoukideblad miRebis SenarCuneba zogierTi konsorciumis mxridan maTi wevrebis mier gaerTianebaSi damkvidrebuli momsaxurebis xarisxis an brendis standartebis dacvis moTxovna sastumros cnobadobis zrda konsorciumis saerTo brendSi sastumros sakuTari imijis dakargvis safrTxe sastumros konkurentunarianobis zrda xanmokle, moqnili kontraqti franSizis SeZenasTan SedarebiT, zogierTi standartebis Sesrulebis mkacri valdebulebebis ararseboba bazarze SeRwevis gamartiveba sasturmro konsorciumis wevrobis ZiriTadi dadebiTi da uaryofiTi mxareebi

26. sastumro meurneoba da servisi-2 sastumros momsaxurebaTa struqturaA ZiriTadi (ganTavseba, kveba) da damatebiTi (sasursaTo da suvenirebis maRaziebi, savaWro avtomatebi, diskoTekebi, samorineebi, Ramis klubebi, silamazis salonebi, fexsacmlis gasufTaveba, saTamaSo avtomatebis darbazebi, solariumebi, kegelbanebi, medpunqtebi, Semnaxveli saknebi, videoTamaSebi, seifebi nomerSi an resefSenSi, valutis gadacvlis, bileTebis SeZenis, avtogaqiravebis punqtebi, avtoparkingi, mogzaurobaTa da eqskursiebis biuroebi, WurWeli nomrebSi, uTo, qseroqsi, faqsi, televizori, telefoni nomerSi, trenaJorebis darbazebi, konferenc-darbazebi, sakoncerto, sportuli darbazebi, auzebi, masaJis kabinetebi, plaJebi tbis, mdinaris, zRvis napirze, sportis sawylosno saxeobebisaTvis saWiro aparatura da sxv.) momsaxurebebi.

27. sastumro meurneoba da servisi-2 sastumro dawesebulebebis Semosavlebisa da danaxarjebis struqtura Semosavlebis struqtura _ sanomre fondis datvirTuloba da sastumro momsaxurebis fasebi (nomris, kvebis, damatebiTi momsaxurebis Rirebuleba). bolo 15 wlis manZilze maRali komfortulobis sastumroebis sanomre fondis saSualowliuri datvirTuloba 61-dan 68%-mde gaizarda, rac sastumro industriis stabilurobaze metyvelebs. nomris saSualo Rirebuleba dRe-RameSi 68-dan 89 dolaramde gaizarda. nomridan saSualo Semosavali 61,4, sufTa Semosavali ki _ 11,5 dolaria. saSualo komfortulobis sastumroSi saSualo statistikuri Semosavlianoba sastumros sxvadasxva momsaxurebebze: Semosavali nomris gayidvidan 55%, kvebis dawesebulebebidan _ 25%, bufetebSi, barebSi, Ramis klubebSi gayiduli sasmelebidan _ 10%, damatebiTi momsaxurebidan _ 3%, satelefono momsaxurebidan _ 1,5% da sxv.

28. sastumro meurneoba da servisi-2 danaxarjebis struqtura _ xelfasebi: maRalkvalificirebuli da maRalanazRaurebadi menejerebiTa da marketologebiT dawyebuli da didi raodenobiT dabali kvalifikaciis, magram Zalze saWiro sakontaqto da damxmare samsaxurebis muSakebiT damTavrebuli (27-32%), sanomre fondis SenaxvisTvis saWiro saeqsploatacio xarjebi (12-14%), kvebis organizeba (5-8%), sasmelebis gayidvis organizeba (1-3%), aseve administraciuli xarjebi, saamortizacio gdaricxvebi, xelsawyoebis Senaxva-SekeTeba, marketinguli kvleva da reklama da a.S.

29. sastumro meurneoba da servisi-2 sastumro momsaxurebis momxmareblebi sastumro momsaxurebis momxmareblebi (klientebi): mudmivi (regularuli) da araregularuli. mudmivi klientebi momxmarebelTa saerTo raodenobis daaxloebiT naxevars Seadgenen. sastumrosTvis gansakuTrebiT mniSvnelovania mudmivi klientebi. aSS-Si Catarebuli sociologiuri kvlevis Sedegebi: regularuli mogzaurebi saxlis gareT saSualod 21 Rames aTeven, amasTan SemTxvevaTa 76% sastumros an motelis momsaxurebiT sargeblobs. mogzaurTa umetesoba _ mamakacebia, Tumca yovelwliurad matulobs saqmiani mogzauri qalbatonebis raodenoba, rac sastumros Semosavals zrdis (qalebi meti damatebiTi momsaxurebiT sargebloben).

30. sastumro meurneoba da servisi-2 sastumro sawarmos organizaciuli struqtura. sastumros ZiriTadi samsaxurebi yovel sastumros gaaCnia ZiriTadi (miRebis da ganTavsebis, dajavSnis, sanomre fondisa da diasaxlisis samsaxuri, kvebis, usafrTxoebis, marketingisa da sazogadoebasTan urTierTobis) da damatebiTi (sainJinro-teqnikuri, dacvis da a.S.) samsaxurebi.  miRebisa da ganTavsebis samsaxuri ( Front Office/Reception ) _ stumrebis miReba, registracia, nomrebSi ganTavseba, Tavisufali adgilebis aRricxva (sanomre fondis moZraobis ruka), nomrebis gasaRebebis gacema, stumarTaTvis korespondenciebis miwodeba, maTi kartoTekis warmoeba (Guest Foglio), angariSebis gamowera da angariSsworebis warmoeba, sabuRaltro da sagadasaxado aRricxvianobis sworad warmoeba.

31. sastumro meurneoba da servisi-2  dajavSnis samsaxuri (Reservation Department) sastumroSi stumrebis momsaxurebis procesi dajavSniT iwyeba, rac adgilebisa da nomrebis winaswar dakveTas gulisxmobs. am samsaxuris funqciebia: ganacxadebis miReba da damuSaveba (telefoniT, faqsiT, teleqsiT, fostiT, dajavSnis kompiuteruli sistemiT); aucilebeli dokumentaciis Sedgena (grafikebi stumarTa Semosvlis TiToeuli dRis, kviris, Tvis, kvartlisa da wlisTvis; nomrebis fondis moZraobis ruka); sastumros momsaxurebaze moTxovnis Seswavla.

32. sastumro meurneoba da servisi-2  stumarTa registracia da ganTavseba ( Check In) samsaxurs evaleba: stumris daxvedra, transferi, registracia, gasaRebis gadacema, nomramde micileba. turistuli jgufis momsaxurebis SemTxvevaSi, turistebis registracias administratorTan erTad jgufis xelmZRvaneli axdens (waradgens turfirmis mimarTvas, dokuments, romelic adasturebs am sastumroSi dabinavebis uflebas, iZleva gadaxdis garantias, aseve waradgens turistebis sias).

33. sastumro meurneoba da servisi-2  front ofisi/administracia (Guest Relation/Front Office) samsaxuris menejers (FO Mgr) emorCilebian Sveicarebi, bargis mimtanebi ( Bell Boy ), liftiorebi, konsierJebi, Sikrikebi, mZRolebi (emsaxurebian stumrebs, axdenen maTi manqanebis parkirebas). samsaxuris personalis gansakuTrebuli pasuxismgebloba (sastumros Sesaxeb klientis I STabeWdilebis udidesi mniSvnelobis gamo). Sveicarebi (Doormen) _ pirvelebi xvdebian stumars, exmarebian manqanidan gadmosvlaSi, unda hqondeT sruli informacia sastumros momsaxurebis, iq Casatarebeli RonisZiebebis, sastumros adgilmdebareobisa da Semogarenis Sesaxeb. bargis mimtanebi _ stumrebs nomrebSi acileben, miaqvT maTi bargi, SeuZliaT isaubron sastumro momsaxurebebis Sesaxeb (restorani, kafe, sportdarbazi, auzi), ician maTi muSaobis reJimi. stumars unda daexmaron ganTavsebaSi, auxsnan da Tan Seamowmon oTaxisa da masSi arsebuli mowyobilobebis (ganaTeba, radio, televizori, kondicioneri, telefoni, mini-bari da a.S.) gamarTuloba da muSaobis detalebi.

34. sastumro meurneoba da servisi-2 konsierJi (Consierge) _ Teatris bileTebiT uzrunvelyofa, magidis SekveTa qalaqis restoranSi, transportis sxvadasxva saxeobaTa ganrigebis codna, maTi bileTebis SekveTa, adgilebis dajavSna silamazis salonSi, eqimTan miRebaze Cawera, informaciis miwodeba adgilobrivi RonisZiebebis, muzeumebis, gamofenebis, maRaziebis muSaobis Sesaxeb, daxmareba eqstremalur SemTxvevebSi (eqimi, iuristi, notariusi), klientebis piradi davalebebis Sesruleba. “luqs” klasis sastumroSi, magaliTad, manilaSi (filipinebi) recefciis TanamSromlebi stumrebis miRebis pirveli dRis bolos yvelas gvarebiT scnoben, liftiorebs axsovT, romeli klienti romel sarTulze cxovrobs (qmnis individualuri momsaxurebis SegrZnebas).

35. sastumro meurneoba da servisi-2  diasaxlisis momsaxureba ( Housekeepind Department ) sastumroSi personalis raodenobiT yvelaze didi samsaxuria (TanamSromelTa 50%). funqcia _ sastumros nomrebis, sazogadoebrivi saTavsebis (holebis, foieebis, gadasasvlelebis, derefnebis) komfortisa da sanitarul-higienuri mdgomareobis saWiro donis SenarCuneba. samsaxurs xelmZRvanelobs aRmasrulebeli diasaxlisi (Executive Housekeeper ). mas emorCilebian moaxleebi, diasaxlisebi, sarTulis morigeebi, supervaizorebi da sxva. moaxleebi alageben saTavsebs, nomrebs _ mimdinare (yoveldRe) da Sualeduri (saWiroebisamebr) dalageba. stumris wasvlis (Check Out) Semdeg ewyoba generaluri dalageba. nomrebis dalagebis Tanmimdevroba: I. dajavSnuli, II. stumrebis mier axlaxan gaTavisuflebuli, III. dakavebuli nomrebi (stumris nomerSi aryofnisas an misi nebarTviT). mimdinare dalageba: ganiaveba, WurWlis garecxva, sawolebis, tumboebis, magidebis dalageba, mtvris gadawmenda, sanitaruli kvanZis dasufTaveba, nomris mowyobilobebis uvneblobisa da daculobis Semowmeba.

36. sastumro meurneoba da servisi-2 stumris gasvlis Semdeg dalageba _ nomris dalagebis funqcias emateba nomris miReba-gadacemis funqcia (loginis TeTreulisa da pirsaxocebis gamocvla, nomerSi arsebuli sainformacio masalis Secvla). sanomre fondisa da mTeli sastumros sacxovrebeli nawilis generaluri dalageba xdeba 10 dReSi erTxel. sastumroSi TiTo moaxle alagebs da awesrigebs dReSi 16-20 nomers (maCvenebeli gansxvavdeba sastumroebis, qveynebis, turistuli raionebis mixedviT). sarTulis morige (cvlis supervaizori) akontrolebs moaxleTa cvlis ( Morning Shift/Evening Shift ) muSaobas. mas evaleba stumarTa miRebisa da ganTavsebis samsaxurisTvis informaciis momzadeba Tavisufali da dakavebuli nomrebis Sesaxeb.

37. sastumro meurneoba da servisi-2  usafrTxoebis samsaxuri (Security Service ) uzrunvelyofs sastumros wesrigsa da klientebis usafrTxoebas. bolo xanebSi am samsaxuris mniSvneloba Zalze aqtualuria (teraqtebi, konfliqtebi, damnaSaveoba, iaraRisa da asafeTqebeli nivTierebebis ukanono mimoqceva). sastumro kompleqsisTvis arsebobs bunebrivi, teqnogenuri, ekologiuri, teroristuli, kriminaluri xasiaTis safrTxeebi. usafrTxoebis samsaxuri yovel 2 saaTSi aTvalierebs dasacav teritorias. mas kavSiri aqvs yvela morige samsaxurTan da maTgan iRebs informacias saeWvo pirebis an sagnebis Sesaxeb. aqtiurad TanamSromlobs teritoriis samarTaldamcav organoebTan. holSi da yvela sarTulze _ videoTvali. instruqtaJi saxanZro usafrTxoebis zomebis Sesaxeb. adamianTa usafrTxo evakuaciisaTvis. Tburi gadamcemebi reagireben kvamlze da temperaturis momatebaze 30-35 gradusamde.

38. sastumro meurneoba da servisi-2  marketingisa da sazogadoebasTan urTierTobis samsaxuri (Public Relation _ PR) misi movaleobaa: 1)gayidva; 2)konferenciebisa da biznes-seminarebis momzadeba-momsaxureba; 3)reklama; 4)sazogadoebasTan urTierToba. marketologebi ikvleven bazars da gansazRvraven im segments, romelzec isini iqnebian orientirebuli. Semdeg swavloben konkurentebs _ gansazRvraven maT Zlier da sust mxareebs. PR specialistebma stumrebs mimzidveli informacia unda SesTavazon sastumros Sesaxeb. maT evalebaT sareklamo-sainformacio gamocemebis momzadeba, sastumrosa da misi momsaxurebebis wardgena momavali stumrebisTvis, kavSiri masmediasTan, preskonferenciebis organizeba.

39. sastumro meurneoba da servisi-2  kvebis samsaxuri ( Food and Beverage, F&B )

40. გმადლობთ ყურადღებისთვის !