1. Good design and layout The Ten commandments

2. 1. Research your subject Find out the key information and make notes Select pictures that tell the story Draft a “mock” layout of your publication

3. 2. Use pictures or graphic images to add visual interest Be creative! Use unusual proportions Turn tables into charts Make a feature of “pull out” quotes, sidebars or text boxes Let a detail or image jut into the text area, with the text “wrapping” around it

4. 3. Make it easy to see what your publication is about Can the reader scan the product quickly… and know what it is about? Make sure visual images have visible captions Make sure headlines draw readers in…

5. 4. Make it easy for readers to find their way about Create signposts for the content Use a contents list where possible Make sure headlines are bigger than text Ensure page numbers are visible Group items that belong together

6. 5. Choose appropriate fonts Serif font adds authority and “classicism” Sans serif is more modern Start any job with only two fonts Choose your combination carefully Headline This combination is a heavy sans serif (above Franklin Gothic Heavy) for headlines, with text in an old style serif (here Book Antiqua)

7. 6. Combine colours carefully Colour is a powerful design tool Colours can be complementary or contrasting Think about colour associations e.g. red = danger orange/yellow = warning light blues/greens = restful

8. 7. Formatting rules Use only a single space after punctuation Do not use underlining in text Use bold or italic for emphasis in a text setting

9. 8. Pay attention to space White space is good Readers need to be able to “see” what’s on the page Don’t make your page design too “fussy”

10. 9. Be consistent with details Agree a “style” for your publication and stick to it (e.g. all headlines in Times New Roman) Use a master page where possible; this reduces the risk of design error Your publication can be read more quickly if the style is the same throughout

11. 10. Make sure you check your work!! Do the headlines say what you want? Are those images cropped creatively? Arrange text boxes and pictures in the right order Proof read your text Get some feedback