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BUSINESS PRESENTATION. Description of Company- What is Infinite Stone A COMPLETE DIY KITCHEN COUNTERTOP SYSTEM THAT IS A GREEN, DURABLE, USER FRIENDLY,

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Presentation on theme: "BUSINESS PRESENTATION. Description of Company- What is Infinite Stone A COMPLETE DIY KITCHEN COUNTERTOP SYSTEM THAT IS A GREEN, DURABLE, USER FRIENDLY,"— Presentation transcript:

1 BUSINESS PRESENTATION

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3 Description of Company- What is Infinite Stone A COMPLETE DIY KITCHEN COUNTERTOP SYSTEM THAT IS A GREEN, DURABLE, USER FRIENDLY, CUSTOMIZABLE AND AFFORDABLE OPTION WITH NO DEMOLITION THAT LOOKS LIKE REAL STONE IN 1 DAY!

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5 The Need for Infinite Stone WITH OUR ECONOMY, CONSUMERS ARE LOOKING FOR MORE INNOVATIVE, AFFORDABLE WAYS TO UPGRADE THEIR KITCHEN AND BATHROOMS. GOING MORE GREEN, SAVING TIME, MONEY, NO DEMOLITION. LOOKING FOR THE LOOK OF REAL STONE, MARBLE OR GRANITE WITHOUT HAVING TO WORRY ABOUT THE INVESTMENT AND THE MARKET IF THEY WILL GET IT BACK IN THEIR HOME. DIY IS A HUGE MARKET AS WELL. THERE IS A HUGE GAP IN THE MARKET FOR A COUNTERTOP/SURFACE REFINISHING DIY KIT THAT ACTUALLY GIVES YOU THE REAL LOOK OF STONE AND FINISH DONE BY A PROFESSIONAL BUT IN YOUR OWN HOME. INFINITE STONE GIVES THE LOOK AND DURABILITY OF STONE, UNIQUENESS, & CUSTOMIZING ABILITY UNLIKE ANY OTHER PRODUCT OR KIT AVAILABLE TODAY ON THE MARKET! WITH MARKET IN FLUCTUATIONS WITH HOME SALES AND INVESTMENT PROPERTIES, THIS IS A GREAT WAY FOR THESE PROPERTIES TO BE UPDATED, REUSING OUR EXISTING ITEMS, BECOMING MORE GREEN AND NOT WORRYING ABOUT RETURN INVESTMENTS ON THE SALES OF PROPERTIES AND RENTALS.

6 How does Infinite Stone solve this need A COMPLETE KITCHEN COUNTERTOP/ TILE OR SURROUND/ IN A BOX. HAS THE LOOK, DURABILITY, USER FRIENDLY FUN, FAST AND AFFORDABLE OPTION FOR HOME OWNERS LOOKING TO UPGRADE THEIR SURFACES WITHOUT DEMOLITION, HIGH COSTS, AND GET THE EXACT LOOK WANTED WITH THE ABILITY TO SPOT REPAIR, AND EXTREME DURABILITY AND FINISH OF THAT INSTALLED BY A PROFESSIONAL. INFINITE STONE TM IS A FUN, AFFORDABLE WAY TO TRANSFORM YOUR WORN OR DAMAGED LAMINATE COUNTERTOPS INTO BEAUTIFUL, DURABLE, NEW SURFACES IN 1 DAY WITH NO DEMOLITION AND HIGH COST OF COUNTERTOP REPLACEMENT. THIS INNOVATIVE DO-IT-YOURSELF COATING SYSTEM GIVES YOUR COUNTERTOPS THE PERMANENT LOOK OF REAL STONE BECAUSE IT’S INFINITE STONE TM. PREP, MASK, ROLL, INFINITE STONE AND CLEAR YOUR WAY TO AMAZING INFINITE STONE COUNTERTOPS UNIQUE AND CUSTOMIZABLE TO YOU! IT'S NEVER BEEN SIMPLER OR MORE AFFORDABLE TO UPDATE THE LOOK OF YOUR KITCHEN, BATH OR ENTERTAINMENT AREAS. DON’T REPLACE IT, INFINITE STONE IT!

7 Competition Gianni granite- DIY KIT Issues with durability and topcoat, not professional grade, and surface looking painted not realistic also is a longer process at least 2 days+ their colors take at least 4 hours to dry per color added. Very time consuming and inconvenient Rust-Oleum countertop transfauxmations- 2 days + to finish, messy, small speckled finish without being able to add or customize any additional looks or colors, not professional grade materials used Replacing your existing countertops and other hard surfaces- extremely expensive, time consuming, demolition, inconvenience, messy not knowing if you will get the investment back. Additional costs if hiring a contractor to do the work for you. Issues can happen along the way with renovation and replacing- unexpected costs..

8 Infinite Stones competitive advantage Our products are professional grade and have created a line that gives the look and durability of a professionally resurfaced countertop in 1 day! Gianni's offers low end primers and topcoats that customers complain that they are not durable. Their midcoat takes up to 4 hours to dry per color as our layering stains dries in minutes. We have the ability to marble our unique stains that actually marble while drying dry to look like real stone marbling, veining with our unique tool used. Gianni only applies with a sponge and is all mineral spirit based. Our stain is water based, non toxic and can be watered down with water as well. Our design outcomes are more realistic, user friendly and we also have metallic to add, the look of fossils and more. Unique as well as our midcoat stains are water based. An extreme difference. Rust-Oleum countertop transfauxmations is a speckled rock pebbled thrown on blown product that is porous and not customizable and the out come of both products are not that of a professional grade outcome. Our marbling tool and amazing stain that has the ability to marble itself as it dries -is the Infinite Stone look secret. As well as our coating products and topcoat look that looks professionally sprayed really sets us apart besides our edge above with our products, and color schemes and more. Ours only takes a few hours up to 1 day depending how large the area is. Extremely time saving as well. Customers can purchase a kit and then purchase side items from our line like bronze or metallic or another separate stain color to add to the look. Lots of ways to create more revenue for the company. Our products are professional grade and have created a line that gives the look and durability of a professionally resurfaced countertop in 1 day! Patent Pending process Our unique bonding cleaning agent for porcelain, Our stain is water based, non toxic. custom design options, purchasing additional items to customize their surfaces like bronze and separate colors creating more revenue for the company & our bonding agent unique to us.

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10 Market Summary How big is the market for Infinite Stone- It’s Infinite! 300 million people in the US/5 people per household= 50 million households 20% being home owners and 10% of homeowners wanting to DIY with Infinite Stone 6 million people some wanting 1.5 -3 kits depending on what they want to Infinite Stone million kits sold just to consumer home owners! This not including investment properties including Hotels, motels, apartment complexes, Investment rental properties which could purchase large bulk priced kits, home flippers, business owners looking to update their entry countertops, or bathrooms or hard surface items. The possibilities are Infinite! This is for US only, there is a large market in same areas outside US for sales!

11 Targeted Market Analysis in US Whole pie is estimated between gross sales of $60.7million - $121.4 million.

12 Homeowners chart for estimated Infinite Stone gross profit If 300+ Million people in the US/ 5 per household= 6 million households/ 20% are homeowners 10% of homeowners are Infinite Stone DIY purchasers 1,800,000 – 3,600,000 kit sales for just homeowners 120,000 homeowners for Infinite Stone X 1.5 -3 kits per household= At an estimated amount of $139-199/ Kit That’s an estimated gross total of $25,020,000 - $71,640,000 gross (American sales estimate-Global estimate much higher) manufacturing kits in bulk can get as low as only $30 This is just for homeowners, many more avenues for sales.

13 10% of US homeowners If 300+ Million people in the US/ 5 per household= 6 million households 20% being homeowners 1.2 million homeowners 10% of those homeowners wanting Infinite stone= 120,000 homeowners each purchasing 1.5 to 3 kits per sale @ $139- $199/ kit = Between $25,020,000- $71,640,000

14 Numbers in millions for US gross sales of Infinite Stone Chart is based on the lower total US market estimate gross sales of $60.7million

15 Items included in DIY Kit All stain colors for desired infinite stone color choice for kit Infinite Stone Primer Infinite Stone Primer catalyst Infinite Clear-coat Infinite Clear-coat catalyst Roller handle Infinite Stone roller Infinite Primer roller Infinite Stone sponge Infinite Clear square foam spreader Written instructions DIY how to video Blue marbling tools Wipe on primer adhesion packet for tile/ porcelain surfaces Infinite Finishes surface cleaner Infinite Metallic Surface Prepping package- Surface Polishing package-

16 Items to purchase Blue or green painters masking tape Masking paper or plastic Floor drops/ covers Sander optional(can hand sand surface) Painters trays 5-6 Paper towels Water Water bowl/plastic throw away container

17 Create DIY how to video Items included Prepping Repairs Priming Infinite Stone Clearcoat Other great ideas to add to the Infinite Stone surface: Glow in the dark, Fossils Other items to apply infinite stone Stain: Concrete, fireplaces, elevators,

18 About the Creator Ileha Parsegian, born in Northern California has always had a love for the arts and creating new innovative ideas and inventions. While working with her family Resurfacing business in Loveland Colorado, she came across the thought of creating a product that can give the look of real stone or marble without having to replace the existing surface. Going full force with this idea and concept, she then created Infinite Stone.


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