1. Medison case analysis By Eizo 96120427 손창현 2000120324 박미쁨 2000120344 이기범 2001170330 김상범 2001170343 김신애

2. Agenda Introduction of Medison Medical instruments Five forces model analysis Problems of Medison Solutions for Medison Innovations in technologically developing nations Breakthrough for venture business Conclusion

3. Introduction of Medison 1985 년에 설립된 종합의료기기 전문업체 Vision - "The Leader in 3D Ultrasound ” 경영이념 – 기술에 의한 세계도전을 통한 국부창출 - 인간 존중 Organization - 생명력, 보이지 않는 관리, 실패를 두려워하지 않는 조직문화 초생명기업 - ‘ Medison Federation ’

4. Introduction of Medison The growth of Medison

5. Medical instruments High-tech industry ⇒ Short life cycle ⇒ High value added industry Extreme credibility requiring industry ⇒ Stable & conservative market Global industry ⇒ Low Tax, Low prohibition of import

6. Five forces model analysis High technology Vast investment The entry of new competitors Core parts made by advanced nations The bargaining power of suppliers Short life cycle Resource technology Price pressure The rivalry among the existing competitors Brand loyalty After-service The bargaining power of buyer Examine pulse, Dietetic treatment, Drugs The threat of substitute

7. Problems of Medison

8. Chasm Main market Early market Late market Chasm

9. Problems of Medison 메디슨은 크레츠사를 GE 에 매각했다.  토론 후 수정해야 할 내용..

10. Solutions for Medison Systematic restructuring - Increase R&D investment - Establish a headquarter

11. Solutions for Medison Out-sourcing - Product line - Human resource - Marketing

12. Innovation Developing new technology by research and development Learning the common technology faster - Developing a new product faster - Increasing applicability

13. Breakthrough for venture business To increase substantiality of management resources - Out-sourcing - ETC

14. Breakthrough for venture business To acquire the original technology - Build a industrial-educational cooperating system - Build a network between venture corporations - Acquire a firm which has original technology - Scout about good human resources positively

15. Conclusion To acquire the original technology is necessary to success Technology applicability is essential to a continuous growth Technology applicability without original technology cannot guarantee a long term success

16. Q & A Thank you for your undivided intention!