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Marketing Channels Chapter 2 Segmentation for Marketing Channels Design and Service output
Segmentation Of Marketing channel Age Gender Income group Residential Area/Industrial Area Religion Ethnic group
End-User Channel Preferences Product Usage Buying/Selling ways Customer requirements Service Direct contact/Indirect contact with manufacturer
Service Output What is Service Output Time Search Cost evaluation Easy decision making Convenience Customer Service Product Variety
Online Bill payment the consumer Experience
Segmenting The Market by Service Output Demands Lowest Total Cost/Pre-Sales Info Segment Responsive Support/Post Sales Segment Full Service Relationship Segment References and Credentials Segment
Segmenting The Market by Service Output Demands
Ideal Channel System For Business To business Segment for Technology Product
Meeting Service Output Demand Cost Competitive Ease of entry Other elements of excellence in the marketing offering
Role of Service Output in Channel Design Analysis Assess Segment Attractiveness Segment Identified Customize Marketing Channel
Service Output Comparison
Price Chapter Ten. Copyright © Houghton Mifflin Company. All rights reserved.10–2 Chapter Ten Learning Objectives To identify factors that affect how.
THE MARKETING MIX Product Place Price Promotion
Market Segmentation and Market Targeting Introduction.
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Unit Eight Global Marketing. Unit 8 Vocabulary Consumer Market International Marketing Marketing Environment Marketing Plan Marketing Process Organizational.
SERVICE OUTPUTS Chapter 3 with Duane Weaver. OUTLINE Bucklin’s Theory: determining channel structure TRENDS B2B B2C Meeting Service Output Demands Bucklin’s.
8 Identifying Market Segments and Targets
Marketing Indicator 1.02 – Employ marketing information to develop a marketing plan.
Fashion Marketing Basics
Avi Chemay presents The aim of market segmentation is to increase sales, market share and profits This is done by better understanding and responding.
What do you think? I.What does marketing channels mean? II.What do marketing channels do? III.What are the important changes in marketing channels?
Introduction to Marketing. Marketing: the 5Ps The on-going process of planning and executing the: (1) the product (2) the pricing (3) the promotion (4)
Marketing in Today’s World
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 19 Pricing Strategies.
Designing and Managing Value Network and Channels Chapter 15.
การจัดการช่องทางการจัดจำหน่าย Distribution Channel Management
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Business Simulation Seminar Introduction to the Advanced Marketing Module.
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