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PROGRAM OVERVIEW. PAGE 2 What is FitPick ® The State of Our Health Nutrition Trends Program Overview Nutrition Standards How FitPick Works Value of the.

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Presentation on theme: "PROGRAM OVERVIEW. PAGE 2 What is FitPick ® The State of Our Health Nutrition Trends Program Overview Nutrition Standards How FitPick Works Value of the."— Presentation transcript:

1 PROGRAM OVERVIEW

2 PAGE 2 What is FitPick ® The State of Our Health Nutrition Trends Program Overview Nutrition Standards How FitPick Works Value of the Program FitPick Testimonials Case Study

3 PAGE 3 The State of Our Health 78.6 million obese Americans Obese workers are twice as likely to miss work Obesity costs the U.S. economy an estimated $147 billion in medical care Productivity costs of obesity- related absenteeism range between $3.4-$6.4 billion Wellness is impacting profitability Source: http://www.cdc.gov/obesity/data/adult.html

4 PAGE 4 Nutrition Trends Images courtesy of nutraceuticals world.com Functional foods are key and snacks = meals

5 PAGE 5 Snack Trends The business opportunity exists 5% Growth for snacks at or as main meal The NPD Group predict that snack foods eaten at (or as) a main meal will grow by approximately 5% over the next five years Refrigerated yogurt, bars, and fresh fruit The strongest growth of snack foods eaten at meals will be in these better for you categories Millennials, Gen X and Gen Z driving better for you Growth drivers of better for you snacks 50% Choose snacks for function Half of the time Americans who snack say it’s to satisfy a ‘functional’ need, such as health Source: NPD Group

6 PAGE 6 Meet FitPick ® FitPick is a healthy vending program Launched in 2005 Based on simple, easy to understand guidelines featuring absolute values for calories, fat, sugar and sodium, it makes the program ideal for employers and consumers Eye-catching labels help make informed choices easy

7 PAGE 7 A Bit About FitPick ® Endorsed Endorsed by leading nutrition organizations, including the Alliance for a Healthier Generation Expert Guided Program guidance by key third-party nutrition experts as part of NAMA’s Nutrition Advisory Council Envisioned NAMA’s signature nutrition initiative One of the earliest efforts of its kind More than 16,000 organizations – and counting – throughout the world have used the program, including all four branches of the military, government agencies, corporations and school districts 2005

8 PAGE 8 FitPick’s Goal To provide simple, yet important nutrition information to consumers at the point of purchase to give them the facts they need to make informed, “better for you” snack purchases FitPick can be part of the health solution

9 PAGE 9 Our Standards In addition to the above nutrient standards, any food sold in schools must meet at least one of the following four criteria: 1. Be a “whole grain-rich” grain product; 2. Have as the first ingredient a fruit, a vegetable, a dairy product, or a protein food; 3. Be a combination food that contains at least ¼ cup fruit and / or vegetable; 4. Contain 10% of the Daily Value (DV) of a nutrient of one of the nutrients of public health concern in the 2010 Dietary Guidelines for Americans (calcium, potassium, vitamin D, or dietary fiber).* *This criteria expires on July 1, 2016. Source: http://www.fns.usda.gov/cnd/governance/legislation/allfoods_flyer.pdf http://www.fns.usda.gov/cnd/governance/legislation/allfoods_flyer.pdf FitPick ® SELECT / USDA SCHOOLS CALORIES200 or less FAT8g or less (≤35% of calories) SATURATED FAT 2g or less (<10% of calories) TRANS FAT0g SUGAR18g or less (≤35% of weight) SODIUM200mg or less FitPick ® (250 calorie) FitPick ® (100 calorie) CALORIES250 or less100 or less FAT10g or less4g or less SATURATED FAT3g or less1g or less TRANS FAT0g SUGAR20g or less10g or less SODIUM230mg or less New FitPick ® Nutrition Standards Per PackageNew FitPick® Nutrition Standards Per Package (Workplace)

10 PAGE 10 FitPick ® Benefits NEARLY 700 approved products FitPick identifies better for you snacks – with nearly 700 delicious FitPick approved products NEW consumer base FitPick attracts more women & healthy minded individuals MEETS nutrition standards FitPick meets latest recognized nutrition standards 16,000+ organizations throughout the world – and counting – have used FitPick, including all four branches of the military, government agencies, corporations and school districts FitPick is EASY FitPick MOTIVATES MILLIONS of consumers to make smart snack choices every day!

11 PAGE 11 It’s Simple to Implement Whether you choose a fully branded machine or better for you products to feature in existing machines, FitPick is easily identifiable FitPick compliant products here

12 PAGE 12 Why Implement A Healthier Program? FEWER sick days BETTER productivity BETTER business

13 PAGE 13 Case Study FitPick provides a ready-made solution to a business need. Because of FitPick, I was able to quickly and easily meet changing nutrition standards and respond to an increasing consumer demand for healthy snack and food options. “ ” MARK STEIN President and Co-Owner, Mark Vend Company

14 PAGE 14 Case Study FitPick makes it easy for customers to determine which products are healthy in the vending machine. FitPick eliminates confusion and quickly guides customers through the selection and purchasing process. “ ” BILL JENSEN Owner, Jensen Marketing, LLC and Mesilla Valley Snacks

15 PAGE 15 Get Started! PRODUCTS Review and order compliant product from fitpick.org MATERIALS Review and order FitPick materials (labels, clings, etc.) from fitpick.org Labels, clings, etc. Vending machines and wraps also available from industry vendors IDENTIFY Label machines / Micro markets Adhere labels, clings and stock machines accordingly Utilize digital images available for touch screens MERCHANDISE Communicate the launch of FitPick to your customers and showcase program on your company website 1 2 3 4

16 PAGE 16 FitPick ® Approved Once you have FitPick approved product, you are welcome to use the FitPick approved logo on your website

17 PAGE 17 Questions? Roni Moore Vice President, Marketing and Public Relations rmoore@namanow.org Kelly Doherty Senior Manager, Marketing and Communications kdoherty@namanow.org Your Customers Will Thank You!


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