1. Volunteer Engagement & Activation Resources Volunteer Pilot Project : Models for Corporate, Workplace, Teen, and Episodic Volunteerism in 4-H

2. Session Four: VEAR Corporate Site # 2

3. Dr. Bryan Terry Assistant Professor and Volunteer Specialist Heather Kent Regional Specialized 4-H Agent III

4. Why corporate volunteers & why Lockheed Martin? What motivates corporate volunteers? What did the pilot teach us about motivating corporate volunteers? What did we learn about connecting with corporate volunteers? How might you adapt what we learned to forge partnerships with corporations? Agenda for this Session:

5. Poll Question (s)

6. Why Corporate Volunteers? Increased knowledge and skill Positive change in aspirations and attitudes Workforce readiness Increased: satisfaction, interpersonal interactions/ relationships, and skill development Increased: Volunteers Underserved youth Resources Increased employee satisfaction and retention Corporation is viewed as a valuable resource in the community

7. National sponsor for 4-H robotics and National Youth Science Day Present in almost every state Desire at National HQ (both 4-H and LM) to incorporate employees as volunteers to deliver programs Why Lockheed Martin?

8. Link between volunteering and professional success Volunteerism seen as professional development Volunteerism leads to job satisfaction Volunteerism improves organizational business practices Corporate community involvement leads to employment decisions Why Corporations Volunteer

9. Corporate volunteerism is a continuum; Single donation or volunteer Transactional relationship Strategic partnership From Project to Partnership

10. What Motivates Corporate Employees to Volunteer?

11. What was our pilot strategy? Focus groups Employees that were engaged as 4-H volunteers Employees that were not engaged as 4-H volunteers Recruitment strategies Engagement strategies

12. Employees who ARE engaged as 4-H volunteers Wanted to make a difference, give back Share their skills Family Faith Support company/network What did we Learn about Motivation?

13. Employees NOT Engaged as 4-H Volunteers: Not aware of opportunities through 4-H Wanted roles to match their personal (not professional) passions Already volunteering with other organizations What did we Learn about Motivation?

14. Past negative volunteering experiences Lack of time Lack of awareness Barriers for Corporate Volunteers

15. Getting “in” 321 HQGatekeeperGuideFriend

16. Use key marketing messages identified in VEAR: Interactive Displays- employee picnics Static Displays in high traffic areas Lunch and Learn Family friendly open house Affiliate list-serves Linked in Recruitment Strategies

17. Keep it simple and streamlined! Volunteer assignments must match employee’s motivation Flexible and relevant training Meaningful recognition Engagement Strategies

18. Special Thanks to:

19. 4-H is the youth development program of our nation’s Cooperative Extension System.