1. Awareness Work Package 1 Jon Purday Berlin November 2012

2. Key tasks PR Campaigns in 30 countries over three years Carried out by a local agency in the national language/s Co-ordinated by a member of Work Package 1 WP1 member becomes the national focus for Europeana awareness-raising beyond the campaign Briefing Ministries about progress and key issues Act as a multiplier to their networks

3. End of year 1: achievements 530 entries in the media monitoring template covering 26 countries Tweets retweeted: 3 million accounts reached for CC0 launch Big turnout of cultural heritage Directors and Ministers at the Brussels Awareness event in May

4. 2012 campaigns So far focused on the 1914-1918 theme: Luxembourg Slovenia – 3 roadshows Denmark – 4 roadshows Ireland – 2 roadshows UK – 2 roadshows Cyprus Belgium

5. Cyprus Image title

6. UK

7. Ireland

9. Europeana Awareness Comms campaign CC0 Press release out to our press list of 572 people; 165 opened Pro press pages: 2,100 views Circulated by Commission Neelie Kroes tweeted Blog activity Open Knowledge Festival: announcement and blog by Harry; video by Neelie

10. CC0 announcement twitter reach:

11. CC0 Twitter activity Top ten contributors to the number of accounts reached: 1.YourAnonNews 2.CreativeCommons 3.Getty Museum 4.Guardian Science 5.Librode Notas 6.Tw_top_science 7.Library journal 8.Neelie Kroes 9.Ray Beckerman 10.TechZader Relevant tweet very 5 seconds at the high point on 12 Sept Most retweeted tweets include Neelie Kroes (200+), Europeana (90+), Creative Commons(40+), and Guardian Science(40+) Europeana gained 60+ new followers in 24 hours and there were 163 mentions of @EuropeanaEU Jonathan Greys Guardian blog was tweeted 253 times, and shared on Facebook 50 times.

12. Media coverage of CC0 release: 23 mentions in 7 countries SourceDateCountryTitle ABC (Web)18-SepSpainSe libera el acceso a los archivos de Europeana - ABC.es Luxemburger Wort (Print)18-SepLuxembourgEuropeana en "Open Data" Dziennik Polski (Web)17-SepPolandMuzeum Historii Fotografii wchodzi w cyfrową rzeczywistość La D é pêche du Midi (Web)17-SepFrance20 millions d'oeuvres pour contrer Google : c'est quoi Europeana ? L'actu expliqu é e ABC (Web)15-SepSpainSe libera el acceso a los archivos de Europeana The Guardian (Web)13-SepUK Europeana opens up data on 20 million cultural items fm4.orf.at (Web)13-SepGermanyEU-Richtline zu "verwaisten" Werken Telecompaper (Web)13-SepTheEuropeana.eu opens up dataset of over 20 mln cultural items N-TV.de (Web)12-SepGermanyFreie Metadaten f ü r App-Entwickler: EU digitalisiert Kulturg ü ter Diario de Sevilla (Web)12-SepSpainEuropeana abre sus archivos actualitt é.com12-SepFranceTout le monde peut r é utiliser les m é tadonn é es d'Europeana Numerama (Web)12-SepFranceOpen Data : Europeana ouvre les donn é es de 20 millions d'oeuvres Der Standard (Web)12-SepAustriaDigitales Kulturportal soll neue Internet-Anwendungen erm ö glichen Krone.at (Web)12-SepAustriaEuropeana ö ffnet f ü r App- Entwickler "Schatzkammer" Die Welt (Web)12-SepGermanyDigitales Kulturportal macht neue Internet-Anwendungen m ö glich Diario de Jerez (Web)12-SepSpainEuropeana abre sus archivos El Dia (Web)12-SepSpainLos archivos de Europeana se convierten en datos abiertos para su libre uso Granada Hoy (Web)12-SepSpainEuropeana abre sus archivos Terra (Web)12-SepSpainLa biblioteca virtual Europeana concede acceso libre a 20 millones de archivos Di á rio Siglo (Web)12-SepSpainLa biblioteca virtual Europeana concede acceso libre a 20 millones de archivos The Guardian (Web)12-SepUKEuropeana opens up data on 20 million cultural items El Mundo del Siglo XXI (Print)12-SepSpainLa biblioteca virtual europea Europeana concede acceso libre a 20 millones de archivos actualitt é.com11-SepFranceNeelie Kroes en faveur d'un march é num é rique europ é en

13. CC0 blogs 40 blogs picked up on the press release or our blogs First major story on new Europeana Pro blog Guest blog for European Public Sector Info Platform – EPSI: 1,164 reads Open Knowledge Foundation guest blog: 2,160 subscribers; shared 350 times Jonathan Greys blog on the Guardian site: 210 shares, 338 tweets This is epic. No, it's more than epic. It's Europeana.Europeana Alex on Neatorama

14. Major activities outside the campaigns Spain: Public Libraries and Europeana conference Bulgaria: Pinterest collaboration and Europeana conference Poland: Conference and hackathon Finland and Czech Republic: aggregators meetings in collaboration with Ministry Linked Open Data video in Spanish, French, Spanish, Italian and German

15. Forthcoming….

16. WP1 PR programme and progress