1. Discover New Opportunities, Manage and Eliminate Threats with SWOT Analysis www.keynote.co.uk

2. S – Strength W- Weakness O – Opportunities T - Threats www.keynote.co.uk

3. Are you a marketer or a business owner? Then, SWOT Analysis is the best tool for understanding your strengths and weaknesses, and for identifying both the opportunities open to you and the threats you face. www.keynote.co.uk

4. STRENGTH Whilst performing a SWOT include strengths that you and your business possesses. Don’t just focus on the attributes of your products or services, instead focus on the competitive advantages that you uniquely own in your industry. www.keynote.co.uk

5. WEAKNESS Look at your weakness from a brand perspective and think about areas you need to improve. Also, challenge yourself to identify weaknesses that your business uniquely faces, and focus on the factors that could keep you from being competitive. www.keynote.co.uk

6. OPPORTUNITIES Identify the places where you can take your brand and determine the various ways you can expand and increase brand awareness. THREATS What are the factors that put your success at risk? These could be competitors, changes to legislation, new technologies and solutions on the market, a fluctuating economy, anything that means fewer people are buying your product or service. www.keynote.co.uk

7. Visit www.keynote.co.uk for more information.www.keynote.co.uk Call: 0845 504 0452 E-mail: sales@keynote.co.uksales@keynote.co.uk