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WWF Presentation to Name of Company | 1 IW: LEARN Workshop IW: LEARN Workshop Corporate Engagement in Water Stewardship April 24, 2014 © Juan Pratginestos.

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Presentation on theme: "WWF Presentation to Name of Company | 1 IW: LEARN Workshop IW: LEARN Workshop Corporate Engagement in Water Stewardship April 24, 2014 © Juan Pratginestos."— Presentation transcript:

1 WWF Presentation to Name of Company | 1 IW: LEARN Workshop IW: LEARN Workshop Corporate Engagement in Water Stewardship April 24, 2014 © Juan Pratginestos / WWF-Canon

2 WWF Presentation to Name of Company | 2 Our Mission Conserve nature and reduce the most pressing threats to the diversity of life on Earth. © Michel Roggo / WWF-Canon

3 WWF Presentation to Name of Company | 3 Our Work Is Global We have a presence in 100 countries.

4 WWF Presentation to Name of Company | 4 1.Amazon 2.Amur-Heilong 3.Arctic 4.Borneo & Sumatra 5.Chihuahuan Desert 6.Coastal East Africa 7.Congo Basin 8.Coral Triangle 9.Eastern Himalayas 10.Galapagos 11.Gulf of California 12.Madagascar 13.Mekong 14.Mesoamerican Reef 15.Namibia 16.Northern Great Plains 17.Southern Chile 18.Yangtze But Focused On Critical Regions We focus our efforts on protecting the world’s most important natural places.

5 WWF Presentation to Name of Company | 5 5,000,000 members around the globe WWF has built a movement of 1,400,000 in the U.S. Our Support is Broad

6 WWF Presentation to Name of Company | 6 WWF Is the Leader In Conservation Largest multinational conservation organization in the world Highest overall favorable rating of leading environmental/conservation organizations* #1 organization known for protecting wildlife Source: WWF’s 2012 Brand Tracking Survey *Includes Conservation International, EDF, Greenpeace, National Wildlife Federation, The Nature Conservancy, NRDC and Sierra Club © naturepl.com / Juan Carlos Munoz / WWF-Canon

7 WWF Presentation to Name of Company | 7 We Focus Our Resources on Supporting the Following Areas Communities & People Fresh WaterFood & AgricultureClimate Forests SpeciesMarine

8 WWF Presentation to Name of Company | 8 We Protect Critical Water Sources Fresh water is vital to life and yet is a finite resource. It is threatened by Pollution Overuse and exploitation Climate change Fresh Water © Brent Stirton / Getty Images

9 WWF Presentation to Name of Company | 9 We Protect Critical Water Sources 2.7 billion people around the world must cope with water scarcity at least one month a year. WWF is improving the way water is managed –ensuring adequate water for local people and ecosystems. Having clean water can help conserve wildlife and provide a healthy future for all. © WWF-Canon / Simon Rawles Fresh Water

10 WWF Presentation to Name of Company | 10 Global Water Challenges Today we live in a water scarce world, which not only affects humans but also our freshwater ecosystems and species …

11 WWF Presentation to Name of Company | 11 Global Ecological Footprint by component, 1961-2008 The Human Ecological Footprint Continues to Grow

12 WWF Presentation to Name of Company | 12 Top Reasons Corporations are Turning to Sustainability to Enhance Business 48% Improve Brand Reputation 31% Increase Competitive Advantage 28% Better Innovation of Products 22% Reduce Energy Costs 19% Enhance Stakeholder/ Investor Relations Source: 2010 BCG-MIT Sustainability and Innovation Survey

13 WWF Presentation to Name of Company | 13 We Work With Corporations in a Variety of Ways RESULTS Smart Risk Management Supply Chain Management Sustainable Business Practice Promotion Licensing Cause Marketing Strategic Investments Workplace Giving Philanthropy

14 WWF Presentation to Name of Company | 14 Corporate Water-related Risks As water stress and competition for water continue to rise, companies face increasing physical, regulatory and reputational risks … “Even an incorrect perception that we are contaminating a water source has the potential to damage our license to operate.” – Pepsico In the last two years, water price rose an average of 18% in 30 major US cities. – Circle of Blue “Not managing water-related issues …or not transparently reporting on our performance and actions may result in a loss of brand reputation which… presents a significant risk and is taken seriously by our company.” – Starwood Hotels & Resorts

15 WWF Presentation to Name of Company | 15 Shared Risk The impacts of increasing water stress and deteriorating water quality on communities we serve provide a compelling foundation for joint action … Species risk – freshwater species disappearing faster than any other Habitat risk - half the world’s wetlands already destroyed Ecosystem risk - two-thirds of major rivers dismembered by dams Community risk – Without access to water & sanitation, local populations will not prioritize conservation Physical risk – running out of water supplies and impaired quality Regulatory risk – restricted access to water and resulting uncertainty for operations Reputational risk – jeopardized social license to operate & threats to brand value Financial risk – more costly debt/equity financing & threats to the bottom line

16 WWF Presentation to Name of Company | 16 WWF Water Stewardship Vision All stakeholders in our priority river basins, including an active private sector, are fully engaged in efforts to secure water for people and nature by recognizing and taking responsibility of their role in managing freshwater within the wider water cycle, and integrating the principles of good stewardship into their core (business) activities By reducing the impacts of their own water footprints By taking voluntary action to conserve freshwater ecosystems By participating in constructive public policy and industry standard dialogues to improve water resource management We firmly believe that active cooperation with key private sector companies is crucial to achieve our goals

17 WWF Presentation to Name of Company | 17 A Shift to Sustainability is Core to Good Business Value Creation Risk Management Integrated Sustainability Corporate Social Responsibility Transparency Public Relations Doing Well by Doing Good Doing Good Changes to the Core Business Changes Around the Edges NGOs as Partners NGOs as Adversaries Strategic Investments Philanthropy

18 WWF Presentation to Name of Company | 18 Assessment Strategy DevelopmentAction PlanReportingCommunications Priority Conservation Places, Market Transformation Goals Supply Chain, Sustainability Goals Biodiversity Conservation, GHG Reduction, etc. Supply Security, Brand Loyalty, Reduce Energy, Natural Resource Management Freshwater conservation, Habitat Protection Reduce Emissions, Sustainable Sourcing, Better Management Practices, Brand Credibility Reduce Deforestation & Enhance Watershed Protection Reduced Costs, Better Business Practices, Reduced Impacts, Increased Sustainable Sourcing Third Party Validation Customer & Employee Loyalty, Third Party Validation WWF’s Interests Company’s Interests WWF’s Partnership Approach

19 WWF Presentation to Name of Company | 19 Our Partners Are Leaders in Their Industry

20 WWF Presentation to Name of Company | 20 Source: WWF Advocates for sustainable use of water resources in basins using multiple platforms Time Water awareness Knowledge of Impact Stakeholder engagement Influence governance Level of watershed sustainability Internal action Gains awareness of global water challenges, dependence on freshwater, and exposure to water related risks Understands company and supply chain impact on river basins Takes action to optimize company water use as well as report water quantity and quality Engaged in better water management and conservation action The Stewardship Journey

21 WWF Presentation to Name of Company | 21 1.Water risks are broader than many people think. 2.It’s going to take more than engineering to address them. 3.We can work together to identify mutual goals. 4.You can do more with an NGO than simply philanthropy. 5.Relationships take time. 6.NGOs are not consultants. 7.We may know more about your business than you know about ours. 8.Clear communication is essential— within your company and beyond. 9.We recognize that your sustainability staff are our champions within your company. 10.In a time of policy gridlock we can get a lot done together.

22 WWF Presentation to Name of Company | 22 Jay Sherman Lead Specialist World Wildlife Fund 202.495.4549 jay.sherman@wwfus.org Lead Specialist World Wildlife Fund 202.495.4549 jay.sherman@wwfus.org © Brent Stirton / Getty Images


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