1. © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 1 MARKETING, 4E CHAPTER 16 Advertising Campaign Event Purpose The purpose of this event (for one to three students) is to prepare an advertising campaign of any length for a real product, service, company, or business for a prospective client/advertiser. Students must also present an appropriate budget for their proposed ad campaign.

2. © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2 MARKETING, 4E CHAPTER 16 Advertising Campaign Event Scenario You will assume the role of advertising personnel with the goal of selling your idea to the judge (client/advertiser).

3. © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 3 MARKETING, 4E CHAPTER 16 Advertising Campaign Event Description You will prepare up to 10 fact sheets in outline form for your presentation. All members of the team must participate during the 15-minute presentation to the client/advertiser. Five minutes are allotted for the judge to ask questions. Each participant must respond to at least one question posed by the judge. (continued on the next slide)

4. © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 4 MARKETING, 4E CHAPTER 16 Advertising Campaign Event Description The 10 outline fact sheets must include: Executive Summary Descriptions Objectives of the Campaign Identification of the Target Market List of Advertising Media Selection Necessary for the Campaign Schedules of All Advertising Planned (continued on the next slide)

5. © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 5 MARKETING, 4E CHAPTER 16 Advertising Campaign Event Description The 10 outline fact sheets must include: Budget Schedules of All Sales Promotion Activity(ies) Planned Statement of Benefits to the Client/Advertiser Bibliography

6. © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 6 MARKETING, 4E Performance Indicators Evaluated Exchange information and ideas with others through writing and speaking. Explain the components of advertisements. Analyze product information to identify product features and benefits. Set priorities, demonstrate effective time management. Demonstrate critical thinking/problem-solving skills. CHAPTER 16 Advertising Campaign Event