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CASE STUDIES LAN PERU ITF: Developing strategic campaigns Case studies.

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Presentation on theme: "CASE STUDIES LAN PERU ITF: Developing strategic campaigns Case studies."— Presentation transcript:

1 CASE STUDIES LAN PERU ITF: Developing strategic campaigns Case studies

2 LAN Peru aviation mechanics: contract campaign ITF: DEVELOPING STRATEGIC CAMPAIGNS2 The Cueto family from Chile controls LATAM, the largest airline in Latin America. It is a merger of LAN Airlines from Chile and TAM Airlines from Brazil. LAN Peru mechanics were paid ½ of the wages for doing the same work as in Chile and Argentina. They had not received a salary increase for over 10 years. ITF network of LATAM unions covers 7 countries, plus Spain and Australia.

3 ITF LATAM union network ITF: DEVELOPING STRATEGIC CAMPAIGNS3 2008 to 2013: +193% growth

4 Employer relationships ITF: DEVELOPING STRATEGIC CAMPAIGNS4

5 5 Arbolitos (worker networks) 2 years building unity of workers Talked to all workers daily by shifts – to lessen fear, – educate about rights – develop deep relationships

6 Union strengths and weaknesses ITF: DEVELOPING STRATEGIC CAMPAIGNS6 Strengths Informed, active and militant workers Close relationship of leadership with workers Strong and clear goals Unity of ITF LATAM union network Ability to inform passengers Weaknesses New mechanics on fixed term contracts Company belief that the union could be isolated Company created yellow union Pressure on workers from firings, bribes, detention of leader, legal threats, and constant pressure

7 Workers’ problems No wage increase for 10 years Paid half of what mechanics paid elsewhere New workers on temporary contracts 7 workers fired Risk loss of union Campaign goals  Wages equal to LAN Chile and LAN Argentina mechanics  End to temporary contracts  Rehire fired workers  Win long term power for union ITF: DEVELOPING STRATEGIC CAMPAIGNS7

8 8 Campaign message Warning: Delays and cancellations on LAN and TAM airlines. LAN Peru aviation mechanics have not had a salary increase in 10 years and are only paid ½ of mechanic salaries in Chile and Argentina.

9 Targets: Tennis and World Cup fans LAN and TAM passengers at airports Shareholders ITF: DEVELOPING STRATEGIC CAMPAIGNS9 Allies: ITF LATAM network of unions ITF affiliates – Miami, Los Angeles, Sydney Peruvian civil society Sports, travel and business media

10 Strategy Worker/ union strategy Customer/passenger strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS10

11 ITF: DEVELOPING STRATEGIC CAMPAIGNS11

12 Calendar Organising the base 7 years to build the LATAM union network 2 years to organise the unity of LAN Peru mechanics Campaign for collective agreement Months of protests and delays Settlement just prior to strike deadline ITF: DEVELOPING STRATEGIC CAMPAIGNS12

13 Evaluation Daily contact between mechanics union and coordinator of LATAM network Conference calls with leadership of LATAM unions in the region Planning and evaluation discussions at international meetings ITF: DEVELOPING STRATEGIC CAMPAIGNS13

14 Fact sheet ITF: DEVELOPING STRATEGIC CAMPAIGNS14

15 Appeal for justice ITF: DEVELOPING STRATEGIC CAMPAIGNS15

16 Passenger leaflet ITF: DEVELOPING STRATEGIC CAMPAIGNS16

17 Leaflet – Argentina aviation unions ITF: DEVELOPING STRATEGIC CAMPAIGNS17

18 Media release ITF: DEVELOPING STRATEGIC CAMPAIGNS18

19 Social media ITF: DEVELOPING STRATEGIC CAMPAIGNS19 Twitter and Facebook spread information about delays to: – Passengers – Airports – Journalists – Tourism companies – LAN and TAM company sites – World Cup fans

20 Social media and news media ITF: DEVELOPING STRATEGIC CAMPAIGNS20

21 Campaign settlement 4 year contract unanimously ratified. Temporary workers given fixed term contracts. The majority of the workers received 50% or more in salary increases. Performance bonus converted to a flat sum which is equal for all. Improved career steps. Signing bonus. Reinstatement of 4 workers that were fired during the struggle, 3 additional cases will be settled in the courts. ITF: DEVELOPING STRATEGIC CAMPAIGNS21


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