1. ELECTRONIC S

2. 마스터 제목 스타일 편집 Contents 2 IT Industry Characteristics Growth of IP Licensing Market Trend of IP Monetization Financial Investment Strategies by IT Companies IP Considerations

3. 마스터 제목 스타일 편집 IT Industry Characteristics 3 DiversificationAdvancementConvergence Numerous IP exists Impossible to determine in advance Rapid Market Changes Risk taking of IP dispute

4. 마스터 제목 스타일 편집 IP Considerations Difficulty in IP valuation 4 IP Considerations High amount of damages Uncertain IP rights Risk associated with jury trial

5. 마스터 제목 스타일 편집 IP in IT Industry NPE’s focus on IT industry Increase in uncertainty of R&D investment Numerous patent licenses 5

6. 마스터 제목 스타일 편집 Growth of IP Licensing Market 6 IP of insolvent companies IP Licensing Market

7. 마스터 제목 스타일 편집 Trend of IP Monetization 7 Sale of unused IP Invest in IP Company N-S Sold mobile device patents to company “M” and invested in IP company H Assigned telecommunication standard patents to a law firm in Germany L Sold video codec patents to company “A” through a paper company M Sold mobile device patents to a patent litigation lawyer in Chicago

8. 마스터 제목 스타일 편집 8 Financial Investment Source : ’10 IFSL $B 42% ($1100B) of Private Equity funds ($2571B) are available for investment Average yield for IP business is more than 20% → increasing investment attractiveness Positive assessment of the market for NPE business

9. 마스터 제목 스타일 편집 9 Example of Financial Investment  NPEs are considered as investment target, such as venture company  Many financial capital is being invested to acquire shares of companies and/or to funds Share holding Bidding Foundation Funding

10. 마스터 제목 스타일 편집 Threats of IT Companies 10

11. 마스터 제목 스타일 편집 Strategies by IT Companies 11 Cross License between major companies Proactively and tracking potentially dangerous patents Strengthening linkages between R&D and IP

12. 마스터 제목 스타일 편집 Cooperative System 12 Prevent production of poor IPs Prevent exercise of unreasonable IP license rights Develop healthy market for technology exchange Identify trends in IP investments based on types of financial capital Monitor activities of top-level professionals in the IP field Monitor activities of law firms that represent NPEs

13. Seung Ho AHN, Ph. D s.ahn@samsung.com